Experience

• 

  Freelance illustrator

  Jan 2002 - Dec 2016

  Illustrator
• 

  Aepox games

  Aug 2002 - Aug 2003

  Concept artist

  Concept art and character illustration for the organic assets in a turn-based online strategy game.

• 

  Cabrillo college

  Feb 2006 - Jun 2007

  Student assistant iii

  • Evaluated individual needs of Computer Technology Center users and provided appropriate guidance, training, or troubleshooting (hardware and software)• Specialized in tutoring for MS Office/advanced Excel, Adobe Creative Suite, Autodesk Maya, and video editing

• 

  Frog hollow farm

  Apr 2010 - Oct 2012

  • Increased online sales by 30% via E-commerce store management, product development, photography, and SEO-rich copywriting• Account management for high-value, high-touch customers and managed Customer Care team • Designed branded packaging that reduced product loss and lowered material and labor costs• Email marketing and community engagement• Led onsite customer tours and some trade show/event management• Assisted in obtaining coverage in select media outlets (New York Times, O Magazine...) Show less

  • Customer Care and Marketing Manager

    Dec 2010 - Oct 2012

  • Administrative Assistant

    Apr 2010 - Dec 2010
• 

  Perseus books group

  Oct 2012 - Sept 2015

  • Planned, defined, and launched multiple consumer-facing websites in collaboration with developers• Content marketing and content management including implementing accessibility best practices• Digital media planning including sourcing new media platforms, copywriting, designing creative• Managed or supported marketing & publicity campaigns for reference, academic, and feminist/women's non-fiction • Marketing creative services including graphic design, layout, illustration, and vendor management• Content management and SEO research/copywriting for multiple consumer-facing websites• Provided and implemented a solution for an overdue website redevelopment project that resulted in more flexible tools, an over 100% increase in traffic routed to key retailers, and a sharp reduction in budget for hosting and maintenance

  • Online Marketing Coordinator

    Aug 2013 - Sept 2015

  • Marketing Associate

    Oct 2012 - Aug 2013
• 

  Know yourself

  Sept 2015 - Apr 2016

  Digital marketing manager

  • Interim Director of Marketing while a colleague was on maternity leave for majority of time on staff• Established paid media strategy and liaised with agencies and vendors for email marketing• Recruited and managed a team including a publicist, video producer, and customer support staff• Unified brand presence across social media and launched integrated marketing plans• Identified and implemented key improvements in production and fulfillment workflows• Developed long-term e-commerce growth plan with logistics staff and developers• Coordinated partnerships with local organizations working in multicultural youth-focused spaces Show less

• 

  Hachette book group

  Apr 2016 - Apr 2023

  • Roadmaps goals and guides team to successfully execute on dozens of integrated marketing campaigns with overlapping deadlines• Increased gross sales on Amazon by 40% during first year driving advertising strategy and grew social media accounts exponentially• Project management for marketing strategy, workflow improvements, and key initiatives• Oversees influencer and brand marketing, paid and earned social, and manages the advertising budget for Amazon• Responsible for two high traffic websites including in-house SEO, content development, organization, and metadata management• Creative services including catalogs, one-sheets, advertising, Amazon Plus, as well as art direction and freelancer management• Diversity, Equity, Inclusion Advisory Board member and co-lead of the Asian Pacific Islander ERG • Effectively manages marketing staff and interns with demonstrated successes in staff development—recipient of the 2019 Les Pockell Mentoring Award Show less

  • Consumer Marketing Director

    Jan 2020 - Apr 2023

  • Digital Marketing Manager

    Apr 2016 - Jan 2020
• 

  Hesperian health guides

  Apr 2023 - now

  Marketing and communications director

  • Product marketing for a suite of reproductive and sexual health apps, as well as printed books and resources related to multiple health topics including general, environmental, occupational, and advocacy• Project management for marketing strategy, workflow improvements, and key organizational initiatives• Manages a team of outreach coordinators based in North America, Central America, and Africa• Marketing and metadata management for book trade and e-commerce• Oversees digital advertising, owned media, email marketing, and collaborates with the development team for integrated communications Show less