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Rajesh Patel

Rajesh Patel

Student

Followers of Rajesh Patel456 followers
location of Rajesh PatelFaridabad, Haryana, India

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  • Timeline

  • Skills

    Analytical Skills
    Brand Activation
    Brand Management
    BTL Activity Planning and execution.
    Channel Optimization
    Channel Sales
    Channel Strategy
    Competitive Analysis
    Consumer Products
    Cross-Channel Marketing
    Distributed Team Management
    Distributor Management
    Event Management
    FMCG
    HORECA
    Key Account Management
    Management
    Marketing Management
    Market Research
    Market Trend Analysis: Ability to identify and analyze key selling trends.
    Negotiation
    Product Development
    Product Launch
    Sales
    Sales & Marketing
    Sales Channel Development
    Strategic Thinking: Ability to think strategically and devise innovative solutions.
    Supply Chain Management
    Team Management
    Trade Marketing
    Trade Scheme Formulation and execution.
    Vendor Management
    Distributed Team

  • About me

    Results-driven professional with 12 years of extensive experience in Marketing, Strategy, and BusinessDevelopment within the Consumer Goods industry. Proven expertise in developing and executing effectivemarketing campaigns, driving strategic initiatives, and fostering business growth. Adept at formulating and implementing effective trade marketing strategies to drive business growth andachieve organizational goals.

  • Education

    • Institute of management studies, Indore

      2009 - 2011
      M.B.A. Management

  • Experience

    • I.M.S - Institue of management studies

      Jul 2009 - Jun 2011
      Student

    • ITC Limited

      Nov 2011 - Aug 2019
      Area Executive

      Guiding and leading sales operations, ensuring proper territory coverage and representation of products.Maintaining strong relationships with channel partners and key customers, leading to business expansion and high customer satisfaction.Responsible for managing the HoReCa (Hotel, Restaurant, and Cafe) channel in the Delhi NCR region.Drive various Below-the-Line (BTL) activations and product promotions to increase brand awareness and visibility.Planning event calendars for different PSP (Point of Sale Promotions) activities to engage target customers effectively.Ensuring seamless execution of BTL activities to achieve marketing objectives and drive sales. Show less

    • DS Group

      Aug 2019 - Sept 2022
      Deputy Manager Marketing

      Identify and onboard new vendors for merchandising and POS materials to support marketing and promotional activities.Identify potential new launch markets and contribute to the development of product promotion plans (Below-the-Line - BTL).Innovate and create new merchandise for the different channels on an annual basis to keep offerings fresh and attractive.Analyze product sales and assess the effectiveness of after-sales promotions on overall sales performance.Design and launch promotional & sales campaigns, to drive sales and customer engagement.Manage national-level allocation of yearly marketing collateral for all brands under the DS Confectionery vertical.Utilize data analysis and market research to make data-driven decisions and optimize marketing efforts for better results. Show less

    • Bajaj Electricals Ltd

      Oct 2022 - now
      Channel Marketing Manager

      Plan and supervise the execution of impactful trade promotional activities to drive market demand and achieve sustainable business growth.Strategize and review the implementation of Below-the-Line(BTL) activation, including in-shop branding, POSMs, and indoor/outdoor visibility.Collaborate with Regional sales team ,and Head Office stakeholders for effective implementation.Monitor and evaluate vendor performance to maintain quality standards and timely delivery of BTL services.Design trade schemes and reward structures considering the Profit and Loss (P&L) to increase market share, improve weighted distribution, and achieve incremental growth with a positive return on investment (ROI).Monitor the performance of store promoters to ensure they are meeting sales targets and delivering excellent customer service.Analyze sales data and performance metrics of store promoters to identify areas for improvement and provide required product and personality groomingtraining sessions.Utilize data analytics and analytics tools to analyze the performance of DSOs (Distribution Sales Officers) and distributors.Conduct competitive bench-marking to compare pricing and promotional offerings with key competitors in the market.Utilize market intelligence tools and resources to gather comprehensive data on competitors' activities in the geography. Show less

  • Licenses & Certifications