
Dennis Edel
Wealth Adviser

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About me
Passionate about helping NZ's achieve their financial goals
Education

Manukau Institute of Technology
2001 - 2004Diploma of Business Business & Management
The University of Waikato
2004 - 2006Post Graduate Financial Planning
Experience

Westpac
Jan 1992 - Mar 2009Wealth AdviserHave worked with Westpac giving Financial advice for the past 17 years.

Apex Advice Group
Mar 2009 - Oct 2010Senior Financial AdviserFinancial advice encompassing Mortgage, Insurance and Investments

Perpetual Wealth Management
Nov 2010 - Jan 2013Financial AdviserPure Investment planning for clients.

SurePlan Financial Limited
Jan 2013 - Nov 2013Senior Financial AdviserHolistic Financial Planning for clients encompassing debt reduction, wealth creation and risk management.

Bank of New Zealand
Nov 2013 - Jan 2016Private Banker Health SectorWorking with BNZ Private Bank is the perfect fit where specific investing experience is married with highly personalised plans and the ongoing support that is the hallmark of a great adviser client relationship.

S W Morris and Associates Limited
Feb 2016 - Dec 2016Financial AdviserMy role at S W Morris & Associates Limited allows me to marry my specific lending, insurance and investment experience to designing highly personalised plans for clients. Removing the worry of what "what if" or "will we have enough" is a highly satisfying part of my role.

Kiwi Wealth, now part of Fisher Funds
Feb 2017 - Feb 2024Helping lead a team that are truly passionate about helping clients succeed in achieving their investment goals, whilst still retaining a small group of clients. 25 years in financial services brings a vast range of experience and skill which I can then use with clients in order to ensure that they are positioned to achieve their goals.My goal is to look after clients and provide them the service and advice so that they view me as "their" Financial Planner. Someone who they can approach for all financial matters, and use me as the pivot to make their decisions."Model integrity and deliver financial freedom"
Head of Advice
Dec 2021 - Feb 2024Client Adviser - Authorised Financial Adviser
Feb 2017 - Mar 2022

Kiwi Invest
Jan 2018 - Mar 2022Acting Head of Advice and Private Investment AdviserMy role is to work with private clients to help design and tailor an individual investment strategy that will help them to achieve their financial goals. This could be to provide for retirement, to provide an income or to simply ensure their funds are doing the best they can. I also provide advice and recommendations to the wholesale market. This could include Charities, Iwi and Trust investors.

SBS Wealth
Feb 2024 - nowChief Client OfficerA fantastic role in which we can help shape a leading proposition in providing financial advice to all NZ's.
Licenses & Certifications

Senior Associate
CFA InstituteJan 2019
Accredited Investment Fiduciary
Fi360 PacificFeb 2020
Authorised Financial Adviser (AFA)
Financial Markets Authority - New ZealandJan 2011
Certified Financial Planner (CFP)
Financial Advice New ZealandJan 2009
Languages
- duDutch
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