Brittany Lippert

Experience

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  Meridian Communications

  Jan 2000 - Jan 2004

  Account Executive

  Account Executive Worked primarily with fast-casual restaurant client to direct initial creative design and production of all merchandising materials to support primary promotions and kids promotions. In addition worked with clients in industries such as horse breeding, dairy and healthcare to coordinate print ads, annual reports and various LRM promotionsAccount Coordinator Worked with approximately 25 markets for a large fast-casual chain to create market specific media plans, LRM plans and new restaurant opening plans. Served as contact for media representatives, vendors and promotional partners. Developed collateral materials and creative to support media plans, working within a budget and in conjunction with the client, media planner, artist and buyer. Show less

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  Sheehy & Associates

  Jan 2004 - Jan 2005

  Account Executive

  Account Executive Developed creative briefs for new projects. Provided creative direction to creative team. Presented creative and media plans to client. Wrote Client Contact Reports after meetings as needed. Maintained client budgets, oversaw billing.

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  Paul Schultz

  Jan 2005 - Jan 2007

  Account Executive

  Account Executive Worked primarily with several TV co-ops of a large QSR concept. Developed monthly local market information for all Agency DMA Monthly Mailers. Coordinated day to day creative/production requests, including developing estimates, opening jobs, presenting creative concepts for approval, billing. Managed production and travel budget for team. Worked with Regional Marketing Manger and Marketing Director to organize ad committee meetings, attended meetings, and completed conference reports. Show less

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  Right Place Media

  Aug 2007 - Jan 2011

  Media Planner/Buyer

  Social Media Lead Worked with several clients to develop and implement their social media strategies; primarily Facebook and Twitter. Developed post ideas and copy, promotions, contests and fan/follower building programs. Developed and managed Facebook ad campaigns.Media Planner/Buyer Worked primarily on planning for a large retail outlet with approximately 100 locations in 15 DMAs and a $1.5 million budget.  As a planner, developed media plans (TV, radio, outdoor, print and interactive) after thoroughly researching market conditions, presented plans and rationale to client. Monitored sales and made recommendations based on effectiveness. As a buyer, analyzed parameters and recommended changes when needed. Thoroughly negotiated buy. Monitored programming and changed buys accordingly. Summarized buys for client and completed post-buy to monitor buy performance. Show less

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  KCTCS

  Nov 2011 - now

  Spearheads development, maintenance, training and governance of comprehensive brand guide (brand.kctcs.edu) for system of 16 colleges and all other brand identity guidelines for programs and services.Serves as liaison between 16 colleges and their marketing and recruitment needs along with 5 key departments at system office. Leads mascot program at system office and 11 colleges.Leads team of marketing manager, videographer and student worker for department that functions as full service internal advertising agency. Leads strategy and execution for college photography and videography programs.Creates and executes strategic recruitment programs and materials for prospective students, which includes college viewbooks and supporting print materials, CRM communications and digital viewbook for each college.Assists system director in all awareness and lead generation advertising executed at statewide level, which includes creative development and media planning for TV, radio, digital and more.Works with internal clients to develop their branding and marketing strategy for their unique audiences and goals. Develops and maintains online marketing material asset website on SharePoint.Developed in-house Recruitment Services model that works all prospects from lead to applicant. Started program with 4 colleges and expanded to 13 of 16 colleges, managing conversion rates and more. Directed all conversion efforts, which included outbound calls, postcards, emails, chats and two-way text messaging. Identified and instituted multiple software programs to run small call center; coordinated with mail house to develop system of automated mailings; and identified and developed key messaging and touchpoints. Show less

  • Executive Director Technology Project Management

    Mar 2023 - now

  • Director of Marketing and Recruitment

    Apr 2022 - Mar 2023

  • Associate Director of Marketing

    Mar 2020 - Apr 2022

  • Associate Director of Marketing

    Nov 2011 - Apr 2022

  • Marketing Manager

    Nov 2011 - Mar 2020