Melissa R.

Experience

• 

  CÍVICO - App

  Mar 2013 - Feb 2016

  UX/UI Designer

  ‣Developed graphic pieces according to commercial and product team's needs, applying usability tools to understand user's weaknesses and resolving by designing assertive interfaces with established requirements.‣Performed QA (Quality Assurance), ensuring execution of digital product's graphic layer.

• 

  ENTER.CO

  Mar 2016 - Mar 2019

  ‣Enhanced design efficiency and team collaboration: Led 100% of digital projects across various business lines by integrating UX, UI, and development teams, resulting in optimized workflows and high-quality design outputs. Managed and prioritized the workflow for designers, mentoring them and establishing delivery commitments, which fostered a positive team environment and increased productivity by 30%.‣ Validated new interaction patterns by constructing prototypes and wireframes, iterating based on feedback, which enhanced user experience and ensured alignment with business objectives.‣ Improved task efficiency by 30% through effective team management and process optimization, directly contributing to streamlined design processes and quicker project turnaround. Show less

  • UX/UI Lead Designer

    Apr 2017 - Mar 2019

  • UI/UX Designer

    Mar 2016 - Mar 2017
• 

  Clap Lab

  Apr 2019 - Jul 2020

  UX/UI Designer

  ‣Created the usage parameters according to customer needs to launch their brands from the offline world to the digital world through different channels such as social networks and websites. ‣Planned solutions for the digital weaknesses of the brands, found with the collaboration of the Marketing team. ‣Increased consumers by 30% and engagement by 20% in the accounts

• 

  Seeed, full eCommerce and Cloud Transformation

  Jan 2021 - Jul 2022

  Product Design

  ‣Prioritize requirements and organize the team's workflow to simultaneously develop different digital projects in collaboration with Product Managers and Developers.‣Formulated the UX/UI strategy to the projects developed for companies from different areas.‣Designed friendlier interfaces for developing it in headless or WordPress, using Material UI or design systems.‣Increased task efficiency by 45%. My work contributes to the sales and marketing team to achieve the following metrics: customer retention by 5%, engagement by 15%, and user acquisition by 15%‣Managed 2 designers, prioritized and organized the team's workflow established delivery commitments, and the scope of developments. Show less

• 

  Profesional independiente

  Oct 2022 - Feb 2024

  Product Designer

  ‣Spearheaded the site redesign, increasing traffic by 43% and reducing bounce rates by 24%.‣Created brand guidelines, leading to a 32% boost in online engagement and 26% increase in community participation.

• 

  Software Development Academy

  Sept 2023 - now

  UX/UI Trainee

  ‣Teaching online courses in UX/UI, ranging from basic foundations to theory and practice of interface design, including design principles, usability, and prototyping.‣Direct students to get to know the Figma and Figjam tools to learn about their interface and be able to use them in different proposed projects.

• 

  MindSpa.com

  Jan 2024 - now

  Product Designer

  ‣Led a full redesign for iOS, Android, and Web, improving usability and navigation based on user feedback.‣Developed a comprehensive design system, enhancing discoverability of the app's extensive content.‣Conducted user research to identify pain points, driving a 15% improvement in user satisfaction.‣Collaborated with developers and product owners to ensure cohesive UX and consistent branding across projects.