Tracy Ziemer

Experience

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  The Pew Charitable Trusts

  Aug 1994 - Jul 1998

  - Coordinated all writing and special research projects for the president- Served as the president’s liaison with senior management team, attending high-level meetings with dignitaries and senior project leaders to strategize new philanthropic investment opportunities- Spearheaded $10MM package of capital grants

  • Special Assistant to the President

    Sept 1996 - Jul 1998

  • Executive Assistant

    Aug 1994 - Sept 1996
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  Self-Employed

  Jun 1999 - Dec 2019

  Writer, Editor, Producer, Researcher and Social Strategist

  Two decades of experience writing and editing for premiere digital and print content outlets, and corporate and nonprofit clients, including: AFAR, Gilt Groupe, Travel + Leisure, Time Out New York, Glamour magazine, Mobil/Forbes Travel Guides, Epicurious, Consumer Reports ShopSmart, New York Times, New York Post, BUST magazine, Capital Times (WI), Albuquerque the Magazine, Milwaukee Magazine, New York Road Runners, The Pew Charitable Trusts, Schiff Hardin LLP, ESPN The Magazine.

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  ABC News

  Mar 2000 - Mar 2001

  - Coordinated the planning and execution of all sports news coverage for the site, including the Super Bowl, Sydney Summer Olympics and Rae Carruth murder trial, and collaborated with sister sports entities ESPN and ABC Sports on large stories- Contributed to other major news stories, such as the 2000 U.S. presidential election- Reported, wrote, edited and produced multiple news stories daily, working in collaboration with the news and assignment desks

  • Senior Sports Producer

    Sept 2000 - Mar 2001

  • Sports Producer

    Mar 2000 - Sept 2000
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  Consumer Reports

  Jan 2002 - Sept 2005

  Senior Producer and Researcher

  Assigned and edited award-nominated investigative columns and several long-form research reports.

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  Food & Wine

  Jul 2007 - Aug 2011

  Grew the brand's digital content presence via its site, social and tablet platforms, while optimizing sponsorship executions and partnership fulfillment. Assigned and edited stories, collaborated with the print magazine on large-scale editorial platforms to assure a unique digital component, and developed compelling content packages and social executions that engaged the brand's growing digital audience and simultaneously advanced sales goals.

  • Deputy Digital Editor

    Aug 2010 - Aug 2011

  • Senior Online Editor

    Jul 2008 - Aug 2010

  • Senior Online Editor

    Jul 2007 - Jul 2008
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  American Express Publishing

  Aug 2011 - Mar 2014

  Senior Digital Production Manager for Travel + Leisure, Food & Wine, Departures

  Oversaw all digital production for three prominent and profitable brands — Food & Wine, Travel + Leisure and Departures — while identifying efficiencies and strategies to grow traffic and revenue and optimize our digital business. Collaborated with all parts of the business and senior editorial leadership to develop new digital products and platforms and provide production strategy that advanced business goals. Managed a highly efficient and productive team of 11 producers and photo editors with very little turnover in 3 years. Key stakeholder in product development cycle and site migration to Drupal. Show less

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  Levain Bakery

  Jan 2013 - Dec 2018

  Social Media Marketing Consultant

  Developed and implemented brand's social media marketing strategy to raise brand awareness, increase online sales, publicize new store openings, and grow fan affinity for this New York City bakery.- Launched Instagram account and grew it organically to 131K followers in less than 5 years- Grew Facebook fan footprint by 348%- Tripled Twitter following

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  CNN

  Mar 2014 - Jun 2019

  As digital content strategy lead in NY, I led a team at the nexus of CNN editorial and Ad Sales to develop innovative cross-channel editorial platforms that engaged audiences, served advertiser KPIs, and drove traffic and revenue for CNN.

  • Director, Content Strategy - News (CNN, CNN Business, HLN, Great Big Story)

    Jun 2016 - Jun 2019

  • Senior Manager, Content Strategy - News

    Mar 2014 - Jun 2016
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  WarnerMedia

  Jan 2020 - Oct 2020

  Digital Specialist

  Developed expanded digital communication portal during crucial COVID-quarantine period to better serve WarnerMedia Ad Sales' communications with our partners in the marketplace; managed site migration to Drupal-based CMS.

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  Hearst Newspapers

  Oct 2020 - now

  Leading audience growth strategy for three key HNP markets: SFGate, Chron and MySA digital news sites. Collaborating with local newsrooms and business stakeholders to grow audience through site experience, and innovation off platform: social,newsletters and search. Developed content strategy for, and launched, major new journalism initiative that expanded daily news coverage for the award-winning Albany Times Union into the Hudson Valley. Hired and operationalized new newsroom, co-developed marketing strategy, and assigned, edited and published daily stories that attracted new audiences and drove digital subscriptions. Appeared weekly on WAMC radio and on TV segments promoting the brand's journalism.

  • VP, Audience Development

    May 2022 - now

  • Editorial Director, Times Union Hudson Valley

    Oct 2020 - May 2022