Imogen Sofia Trafford

Experience

• 

  Adoreum Partners

  Jul 2015 - Nov 2016

  I was employed as an Account Executive at Adoreum Partners, a global business development and marketing agency. I worked with clients from the luxury sector, assisting with the planning and execution of a variety of events designed to connect brands with target consumers. I also assisted with the creation of pitches to reach and win new clients.• Event Planning and Management: Supported the creative development of a variety of events for luxury clients to showcase their product or service to potential customers.• Pitch Development: Created tailored value propositions for potential clients, showcasing creative ideas for event production, branding and marketing strategies. I also delivered pitches to new and existing clients.• Data Analysis: Used customer research and industry insights to assist with the development of brand and marketing strategies for clients from the luxury sector. Show less

  • Account Executive

    May 2016 - Nov 2016

  • Intern

    Jul 2015 - May 2016
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  Nyetimber

  May 2016 - Aug 2021

  • Content Development and Management: Developed a yearly content plan in line with the marketing strategy and business objectives. Produced creative briefs for video, graphic and photography assets, working closely with external agencies and freelancers to bring ideas to life. Actively produced 21 social storytelling campaigns between January-December 2019, including sourcing locations, props, styling and art direction.• Social Media Management: Aside from scheduling and posting, this included developing and implementing the first ever social media strategy for Nyetimber in 2018. Using a data-driven approach to social media to analyse the performance of content per channel, making recommendations for improvement based on insights.• Brand Experiences: Project managed successful international brand activations including a summer terrace at Rosewood London, large scale brand activation at Wilderness Festival, a hero display in Harrods and seasonal boutique at The Savoy Hotel. Produced a creative brief, managed agencies, budgets and a timely install as well as liaising directly with venue partners on behalf of the brand.• Brand Strategy and Product Launches: Developed refreshed brand positioning against competitor benchmarks, making recommendations for product look and feel, content and tone of voice based on the needs of the target audience. Managed a creative agency to develop and produce new packaging, labels and POS.• Project Management: Negotiated costs with external agencies and suppliers, managing budgets and ensuring projects are delivered on time and to brief. • Copywriting. Writing all copy for social media, CRM and the website, ensuring the development of a strong and consistent tone of voice across all channels.• Website Management: Undertook daily updates to the website to ensure information is kept relevant. Managed the launch of a new website. Show less

  • Brand & Marketing Executive

    Nov 2016 - Aug 2021

  • Marketing Assistant

    May 2016 - Oct 2016
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  London Shuffle Club

  Aug 2021 - Sept 2022

  Marketing Manager

  • Marketing Strategy: Responsible for the planning and delivery of the annual marketing plan at London Shuffle Club, one of the capital's leading entertainment venues.• Partnerships: Developed meaningful partnerships with drinks brands to increase brand awareness of London Shuffle Club, grow the Club's database and elevate guest experience, including the execution of a summer and winter terrace.• Brand Activations: Planned and executed off-site brand activations including three weekend-long pop-ups at Cocktails in the City.• Social and Content: Created all social and digital content in line with brand guidelines and managed social media channels, all copywriting and community management. • Digital Marketing: Developed a influencer programme that increased the digital reach and brand awareness of the club within target audiences, driving sales and social growth. Managed all digital marketing including the execution of paid social campaigns.• Press: Managed all press and digital advertising including ongoing press partnerships. Show less

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  White Rabbit Projects

  Sept 2022 - now

  Marketing Manager