Evelyn Cadena

Experience

• 

  Southwestern Community College District

  Aug 2015 - May 2016

  Student Worker

  “Student Employment Services is committed to matching the educational goals of its students to employment that promotes continued growth and human potential.” “Employment Through Quality Service” • Managed 65 employers in 2 job fairs, maintaining an atmosphere of exactness, efficiency, and attention to detail• Handled 90+ calls daily, with duties including signing up new customers, retrieving customer data, presenting relevant information, and canceling services • Trained two new employees in how to use our data program, entering customer data and organizing customer interaction logsApplications: • Microsoft Excel, Microsoft Word, Microsoft Outlook • Google Calendar Show less

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  The Daily Titan

  Jan 2017 - Oct 2017

  Recruited as the first marketing professional to manage traditional marketing efforts for the California State University, Fullerton’s newspaper. Quickly introduced management social media marketing as a means to generate brand awareness and develop leads.• Increased followers on social media by 38.75% on average and managed company’s social media platforms with more than 13,000 followers (Twitter, Instagram, Facebook, Snapchat)• Understood the goal, audience, and message of a campaign and created copy to suit.• Wrote advertising copy for use by publication or broadcast media to promote the sale of goods and services• Used data analysis tools to gather customer feedback to inform our sales teams• Assist in tracking and performance of placed ads.• Planned meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists• Worked with the Events Coordinator to promote and coordinate office eventsthat hosted 16 different companies and 4,000 students twice a year• Worked with the Graphic Design team to deliver content that meets the clientand the company’s specifications• Worked with Account Executives to advise on the various analytics to helpclients with their marketing needs Show less Recruited as the first marketing professional to manage traditional marketing efforts for the California State University, Fullerton’s newspaper. Quickly introduced management social media marketing as a means to generate brand awareness and develop leads.• Developed initial social media plan and presence. Build social media calendar, posts, advertising and promotions• Assisted in marketing and advertising promotional activities (e.g. social media, and web)• Worked with the Graphic Design team to deliver content that meets the client and company’s specifications.Applications:• Facebook, Instagram, Twitter, Snapchat• Microsoft Word and Excel• Google Doc, Sheets, Slides Show less

  • Marketing Coordinator

    Jul 2017 - Oct 2017

  • Marketing Executive

    Jan 2017 - Jun 2017
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  County of Orange, OC Waste & Recycling

  Aug 2017 - Oct 2017

  Communications/Graphic Design Intern

  "OC Waste & Recycling provides waste management services, protects the environment and promotes recycling in order to ensure a safe and healthy community for current and future generations. OCWR offers a dynamic and innovative work environment in which individuals are encouraged to utilize their talents, skills, and creativity to address community needs and challenges. Interns will work with the department’s Strategic Communications unit". • Designed flyers, graphics, and other marketing material for major events hosted by the office• Created templates for internal newsletter, fact sheets, reports, project briefing sheets, standardized PowerPoint• Translated landfill tour printed materials in Spanish for employees and visitors• Created announcements and materials for internal quarterly meetings.• Designed graphics for social media posts, Invitations, event flyers and posters. Show less

• 

  Bonita Del Rey Dental Care

  Aug 2018 - now

  • Accepts in-bound calls, chats, and inquiry forms and ensure optimal patient service• Answers inquiries and schedule dental appointments for people who are considering dental implants• Screens inquiries appropriately to help create satisfied new patients• Maintains high level of best-in-class customer experience/ professionalism with a wide range of customers• Assists prospective patients in empathetic, efficientmanner• Accuratelv maintains customer database• Track and follow up with prospective patients to meet a wide range of patient needs Show less Keeping informed of marketing strategies and trends to optimize and improve performanceOverseeing branding, advertising and promotional campaigns across our three marketing agenciesPreparing and presenting quarterly and annual Marketing reportsEvaluating and optimizing marketing strategies involving Content creation, pay per click campaigns, social media marketing, lead generation campaign, copywriting, performance analysisProducing valuable and engaging content for our website, blog and social media that attracts and converts our target groups Show less

  • Patient Liaison

    Dec 2022 - now

  • Marketing Officer

    Aug 2018 - now