Rawan El Sherbiny

Experience

• 

  QNB Group

  Jul 2019 - Jul 2019

  Internship - Front & Back Office
• 

  Majid Al Futtaim

  Aug 2020 - Oct 2020

  Internship - Category Manager (Light Household - LHH)

  Non-Food - Marketing & Sourcing

• 

  Majid Al Futtaim

  Jul 2021 - Sept 2021

  Internship - Category Manager (Grocery)

  FMCG - Marketing & Sourcing

• 

  Majid Al Futtaim

  Jan 2022 - Feb 2022

  Internship - Category Manager (Grocery)

  FMCG - Marketing & Sourcing

• 

  Talabat

  Jun 2022 - Dec 2023

  Commercial Specialist
• 

  Coca-Cola HBC

  Oct 2023 - now

  Key Accounts Channel Developer -Modern Trade

  - Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.- Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of Joint Business Plans.- Category management and Promotion planning.- Monitoring performance and taking corrective actions.- Responsible for achieving planned sales by channel and customer.- Achieving consistent growth by managing various internal and external stakeholders.- Work within allocated promotional cost and ensure effective spending in driving sales and brand building.- Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts.- Provide trade information, competitor's activities and market intelligent to company.- Build, maintain and develop partnerships with trade customers- Conduct Monthly/ Quarterly business reviews with trade customers to enhance the quality of business and improve CRM - Resolve customer's trade issues, complaints and operational matters Show less