Fadi Nassereddine

Experience

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  Al Majmoua

  Jul 2001 - Dec 2014

  * Implementing and managing the strategic marketing and public relations plan.* Setting up the pillar of a new market segmentation plan.* Developing and implementing a new Branding and visibility plan.* Setting up the new Policies and procedures of the new established department.* Activating Al Majmoua internal and external communication.* Designing and implementing a methodology for tracking customer satisfaction.* Working to improve clients’ acquisition and retention rates. * Designing and implementing a marketing training program.* Setting up a new Monitoring system for marketing and PR activities. Show less * Member of the decision making managerial team. * Participate in setting growth projections and performance targets. * Managing a portfolio of 20 M $ (half of Al Majmoua’s portfolio), 25.000 active entrepreneurs in 12 branches and 125 field staff.* Manage, monitor and evaluate the overall implementation of several projects funded by international organizations (habitat for humanity, US AID...).* Contribute to the development of new products and services ( Home improvement loan, seasonal loan, group loan ...).* Contribute to the development of promotional strategies and materials. * Assist in the recruitment and training and coaching of field coordinators, Branch Managers and Credit Agents.* Conduct training workshops. Show less • Portfolio management • Strategies development to meet regional goals, grow revenue and effectively mitigate risk.• Maintain all operational policies and procedures, review business processes with a view to implementing efficiencies, and documenting policies and procedures• Field Staff management (12 employees), coaching, hiring, training & assessment.• Management of internal and external operational procedures including: credit committee, loan funding and settlement, collateral receipt and document verification, program conformity, renewal development …• Marketing and promotion strategies • Delinquency Control• Liaison with attorneys, auditors, field staff and senior management Show less

  • Marketing and PR Manager

    Jun 2013 - Dec 2014

  • Regional Operations Manager

    Apr 2007 - Jun 2013

  • Area Supervisor

    Jul 2001 - Mar 2007
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  Sustainable Success Management Consulting

  Jan 2015 - Dec 2015

  Business Development Manager

  • Identify and create partnerships that enable leverage for driving revenue.• Develop and maintain strong business network.• Establish Business and development policies and procedures.• Conduct strategic research in support of the firm’s designated market sectors and explore new growth markets.• Develop and implement strategies to expand existing market penetration and enter new markets.• Organize, plan, schedule, and manage the firm’s sales efforts.• Set up and manage client satisfaction program. Show less

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  Vitas Lebanon

  Sept 2017 - now

  Operations Manager