Reynhardt Uys

Experience

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  Aqua Online

  Jun 2003 - Jun 2006

  Usability Consultant

  I’ve been able to showcase my skills in usability research, working to understand the user demand within an application environment. I’ve had the opportunity to work on user profiling and persona development, drafting and analysing user task flows and goals. With my expertise and my knowledge, I’ve been able to successfully draft and deliver the scoping and validation of content offering for applications, websites etc. I’ve been responsible for the navigation and information architecture design; this meant that with tactical and strategic thinking, I’ve been able to contribute to the logical ordering and grouping of information within the application and design of navigational flow between these items.I’ve been able to pioneer new interface and interaction design processes with quality wireframe templates and detailed interface designs. Playing a role in supporting business analysts, developers and visual designers, I’ve been able to work within the systems development lifecycle to specify and implement designs. I have also been largely responsible for usability testing to determine the validity and usability of designs. Show less

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  Standard Bank Group

  Jun 2006 - Sept 2012

  As a leading Africa-focused financial services organisation, Africa is our home, and we drive her growth. As a leading financial institution known for putting its customers first, I played an integral role in managing the integration and maturity of all delivery methods of the Core Banking Transformation Programme. It was here that I was able to strategically deliver on IT methods focused on the software development lifecycle and the business methods focused on segmentation, financial solution development and business solution development. Through the development of capabilities delivering method engineering, governance, assurance as well as compliance and maintenance, the brand has seen enormous growth through its digital platforms. Show less By being a part of the exciting story of this brand, I have been largely responsible for managing the User Experience Design Competency for Personal and Business Banking in South Africa. My expertise here extends across all the staff and customer-facing electronic channels of the Bank. Through my knowledge of UX Strategy, I have been able to pioneer several new ways of thinking in the research and maintenance of user ecosystems and the design and user validations testing of the electronic channels of the Bank (such as internet banking, ATMs, websites, branch staff applications etc.). One of the key aspects of my role has also been the institutionalisation of UX capabilities into the design processes of the Bank, towards establishing a mature UX practice for the organisation. Show less Customer Experience Management:Standard Bank is a brand that is committed to developing platforms to engage with and support communities and businesses wherever we operate, building our brand through relevant and meaningful sponsorships. In this role I have been able to showcase my expertise in the detailing, design and monitoring of the key interaction points between customers and the full value chain of the self-service channels. By determining key physical and emotional value drivers that customers hold within these interactions, we’ve been able to successfully define customer expectations and deliver the value they have come to expect from this leading South African banking institution.Usability Design: Working within Standard Bank, I’ve largely been responsible for the usability methodology applied; overseeing projects from conception through to the execution and design of all self-service channels in order to help the brand achieve the highest levels of efficiency, effectiveness and satisfaction for customers and maximising business benefits.Management Information Systems:To work for a brand like Standard bank means making great things happen in Africa. I have been able to use my skills and my drive for excellence to ensure the availability, accessibility, integrity and quality of data and information required to support the business intelligence value chain within self-service banking. Within this integral role, I’ve also been able to contribute to the development of MIS applications and integration with the enterprise data warehouse environment. In support the tactical and strategic decision making processes, we’ve successfully created a provision of data-driven decision support services and performance monitoring and reporting services within the brand, paving the way for future digital adoption and growth. Show less

  • Head, Method Competency Development

    Jul 2011 - Sept 2012

  • User Experience Manager

    Oct 2008 - Jul 2011

  • Manager, Self-Service Banking Customer Experience and Management Information Systems

    Jun 2006 - Oct 2008
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  Immersion UX

  Sept 2012 - Apr 2013

  UX Strategist

  Freelance UX Strategy and Design Consulting to the South African User Experience Design Market.

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  Human Factors International

  Apr 2013 - Oct 2014

  User Experience Strategist

  By aligning business goals with user experience, I specialise in the intersection of user-centred design and business strategy. Working closely with key clients in developing strategic in-house UX capabilities through institutionalisation programmes. Having worked over the years to gain valuable skills in order to deliver value, I’m confidently able and trained in a pool of expert-resources and tools; including UX methods, standards, training, staffing, metrics and continuous improvement, infrastructure and governance. I specialise in developing compelling omni-channel UX strategies that leverage technology, markets and business goals in order to offer innovative, persuasive and robust electronic solutions. I’ve also been integral to the brand in leading technology teams and projects across the span of UX services offered by HFI within South Africa. This ranges from UX assessment and evaluation, to UX research, to structural and detailed electronic channel design and user validation. Show less

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  BSG

  Nov 2014 - Nov 2015

  Associate Consultant (Customer Experience and User Experience)

  A South African consulting and technology company know for being a proactive force for positive change, by thinking differently. By supporting clients in developing and implementing customer experience and user experience strategies, I’ve contributed positively to thousands of human lives by pioneering leading innovation, creating market disruption from a customer-centric perspective. We help business and IT leaders work together in solving their most important problems,leading information architecture, interaction, visual and content design using user-centred processes and methods. My strength lies in developing capabilities for customer experience and user experience design. Show less

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  Immersion Group

  Nov 2015 - Jun 2023

  Customer experience and employee experience are two of the driving forces for every business and each of these functions leads to valuable relationships. When managed together, CX and EX create a unique, sustainable competitive advantage. At Immersion Group; we advocate for our clients customers ensuring that we deliver the best possible human-centred digital solutions that result in added business value, growth opportunities and strengthened customer-client relationships. Within the Group; I specialise in experience strategy development, omni-channel digital experience transformation, and the establishment of mature experience management practices including training in CX and UX. Show less

  • Chief Experience Officer

    Aug 2019 - Jun 2023

  • Head Of Professional Services

    Nov 2015 - Aug 2019
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  Fringe Studios

  Jun 2023 - now

  Experience Strategist | Co-founder and MD at Fringe Studios

  Fringe Studios helps organisations, start-ups, entrepreneurs and investors rapidly innovate experiences and products that capture market value. We help make new things possible.