Ayesha Sultan

Experience

• 

  Upwork

  Jan 2014 - Jan 2018

  Content Creator | Web Development | Paid Media Ads

  Digital Projects: Managed full-spectrum digital initiatives from websites to paid advertising and email campaigns.Web Development: Built responsive sites using Shopify, Squarespace, Wix, and Weebly, backed by HTML/CSS/JavaScript.Conversion Optimization: Integrated FB Pixels and GTM tags for precise ad performance tracking and enhancement.Content Creation: Produced standout video and graphic content for ads and social media using Adobe Creative Cloud and Canva.Ad Management: Oversaw META/Google Ads, driving both organic and paid growth to amplify brand presence and interaction.CRM Expertise: Utilized CRM software and third-party tools for advanced audience retargeting, boosting engagement and conversions. Show less

• 

  GeekSultan

  Jan 2016 - now

  Digital Marketing | Founder
• 

  Network ESC A Division of Network Temps, Inc.

  Jan 2018 - Jul 2022

  Chief Digital Officer (CDO) | Accounts

  Digital Transformation: Pioneered the transition from traditional operations to a customer-focused digital ecosystem.Strategic Roadmap: Designed and implemented a digital roadmap to optimize user experience and market reach, aligned with business goals.Data Analytics: Set up advanced data analytics for real-time insights, enabling agile and predictive business strategies.Executive Reporting: Communicated digital strategies and their impact on business growth to top leadership and board members. Show less

• 

  The Sword Experience

  May 2020 - now

  Digital Marketing Manager

  Social Strategy: Boosted brand awareness by 40% and engagement by 25% with comprehensive social campaigns.Team Management: Led content creators and analysts, streamlining content strategy and performance review.Brand Cohesiveness: Maintained a unified brand voice and image across all social platforms.Data Analysis: Improved conversion rates by 15% and reduced bounce rates by 20% through insightful metrics.Cross-Functional Collaboration: Worked with design, marketing, and PR teams to align campaigns with brand objectives.Budgeting: Optimized a $1,000 monthly ad budget, achieving 20% growth in ROAS and 25% higher click-through rates.Engagement Tactics: Boosted follower count by 15% with creative contests and heightened community interaction.Trend Utilization: Embraced new social media features, increasing audience engagement by 25% and video views by 30%.Industry Awareness: Stayed updated on trends and best practices to maintain a competitive and impactful online brand presence. Show less

• 

  Vex Clothing

  May 2020 - now

  Paid Media Manager

  Campaign Design: Increased lead generation by 25% and website traffic by 30% through targeted social media campaigns.Budget Management: Optimized Google Ads monthly budget, reducing cost per click by 15% and boosting conversions by 20%.Market Analysis: Conducted research to refine targeting and align campaign messaging.A/B Testing: Enhanced ad copy and visuals, improving click-through rates by 25%.Audience Segmentation: Personalized ads, leading to 40% more engagement and a 15% boost in ad relevance.KPI Monitoring: Used data insights to optimize bids and budgets, increasing ROAS by 20%.Performance Reporting: Utilized analytics for data-driven recommendations to CEO.Industry Awareness: Stayed informed on trends and changes, ensuring a competitive edge in advertising. Show less

• 

  XDS - A Customer Experience Agency

  Jul 2022 - Oct 2023

  Senior Project Manager | Account Manager

  Project Delivery: Led agile projects with tech and business stakeholders for optimal outcomes.Client Relations: Fostered lasting ties, ensuring all needs were addressed and guided.Account Management: Provided proactive support with regular updates and prompt inquiries handling.Reporting: Offered transparent internal and client status updates with swift issue resolution.Team Leadership: Steered developers, designers, and strategists to achieve client visions.Performance Boost: Enhanced team efficiency, removing obstacles and mentoring juniors.Quality Assurance: Oversaw flawless deployments of web assets and SEM campaigns.Process Refinement: Worked with agency heads to improve development processes.Strategic Planning: Shaped roadmaps with department leads, driving organizational growth.Documentation: Led technical documentation creation, ensuring precision and clarity. Show less

• 

  O8 | Fractional Marketing + Growth Agency

  Dec 2024 - now

  Senior Project Manager