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Ajaay R. Richariya

Ajaay R. Richariya

Area Sales Manager – Retail Operation

Followers of Ajaay R. Richariya3000 followers
location of Ajaay R. RichariyaBengaluru, Karnataka, India

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  • Timeline

  • About me

    Building Brands | Ex-Perennial Inc | Ex-Typhoo | Ex-Unibic | Ex- BILT

  • Education

    • Barkatualla University

      -
      Bachelor of Science

    • Symbiosis Institute of Business Management, Pune

      2002 - 2004
      PGDBA

  • Experience

    • Landmark Group

      Jun 2006 - Jun 2009
      Area Sales Manager – Retail Operation

    • BILT

      Jul 2009 - Jan 2013
      Key Account Manager- Modern Trade

    • Unibic Foods India Pvt Ltd

      Feb 2013 - Jan 2015
      Business Development Manager-Institutional| HORECA| E-Com

    • Natures First Inc, USA

      Feb 2015 - Feb 2018
      Regional Key Account Manager-Modern Tarde| HORECA| Institutional| E-Com

    • Apeejay Surrendra Group

      Mar 2018 - Jan 2021
      Sales Manager - Modern Trade| Institutional| HORECA

    • Perennial Brands Inc.

      Feb 2021 - Mar 2022
      Regional Sales Manager - Modern Trade| Institution| HORECA| E-Com

    • Naturedge Beverages (A subsidiary of Baidyanath Group)

      Apr 2022 - now
      Zonal Sales Manager - Modern Trade| Institution| HORECA| E-Com

       Implemented innovative models for conceptualizing new business channels and achieved consistent revenue growth. Implemented a strategic initiative to onboard our brand with modern trade, key accounts, and major corporate aggregators, resulting in a 60% reduction in onboarding commercial costs. This was achieved through successful negotiations with buyers, leading to a significant improvement in the company's profit and loss statement.  Managed national profiles of different formats including hypermarkets, supermarkets, regional chains, aggregators, and cash & carry formats. Responsible for driving profitability, negotiating and finalizing TOT agreements, JBP finalization, Key investment on activation, and people management. Show less

  • Licenses & Certifications