Ricky Tian

Experience

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  Donghui Sports

  Jan 2008 - Jan 2009

  Shanghai Sport & Leisure Centre Manager

  Be responsible for the day-to-day running of a centre with leisure facilities like indoor football court, sports hall and outdoor facilities.Main Responsibility: • Developed and maintained a detailed project schedule which included administrative task and all sites involved in the project. • Accountable for budgeting, cost control, general accounting. • Developed marketing campaigns to increase the brand awareness of the company. • Created new business through community involvement and active public relations programs. • Recruited, hired, supervised, scheduled and motivated new employees. • Trained service staff to enhance customer service. Show less

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  Greenway China

  Mar 2009 - Jun 2010

  Marketing Communication Coordinator

  •Working closely with company director to execute company marketing strategies and interact with internal and external parties to deliver company’s messages to public and the media.Main Responsibilities: • Lead and co-ordinate company’s marketing/communications off and on-line, and manage all digital platforms and social media.• Develop and co-ordinate company’s marketing digital strategy.• Create and maintain a profitable network of education professionals, schools and Press/PR contacts• Lead on development and production of digital output in line with project and marketing guidelines• Collaborate with oversea agencies to drive new customers acquisition. Show less

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  Coventry University

  Oct 2010 - Jun 2011

  International Project Officer - Project Management, Bid Writing and Web Development

  Main Responsibilities: Working closely with programme director and external partners to deliver all programme activities across China.• Responsible for liaising with government representatives, partner agencies and networks of Coventry University in China. • Coordination of implementation of Coventry University “Marco Polo” programme in China, through a number of strategic partnerships. • Development of project proposal, marketing materials, particularly related to the objects and targets of Coventry University’s international programmes. • Regular and timely reporting (internal and external) on ensuing project and activities, as well as the managements, accounting and audits of related budgets as appropriate. • Contribution to the strategic planning of Coventry University in relation to the “Marco Polo” and “Youth in Action” programmes in China. Show less

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  Cosine

  Oct 2010 - Mar 2011

  Field Marketing Executive - Event Marketing, Stock Management and Visual Merchandising

  Working with regional marketing manager to raise brand awareness and drive sale performance for existing and new products and services.Main Responsibilities: • Mange regional marketing activities in product promotion and sale activities.• Develop field-marketing plan for improving sales and profitability.• Assist regional manager in planning and scheduling marketing campaigns, and tradeshows.• Monitor and manage expenditures within allotted budget.• Recommend innovative and creative marketing approaches for revenue growth. Show less

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  Cogent Elliott

  Jun 2011 - Jul 2012

  Marketing Executive - Digital Marketing, Wed Development and Print Marketing

  Working with Jaguar Landover marketing teams across UK and Asian markets in raising the brand visibility and driving sales by carrying out effective marketing and commutation campaigns.Main Responsibilities: • Manage the website content/ online campaign / social media updates for Jaguar.com across Chinese/Japanese/Korean markets.• Work with Jaguar Global to brief media, creative and research staff and assisting with the formulation and implementation of online marketing strategies.• Project management of Jaguar's marketing print materials from the planning stage all the way through to delivery.• Photo-shoot planning, organisation and management. • Managing a team of four Content Authors, and delegating jobs to ensure effective workflow and the prompt meeting of deadlines.• Budget management and job invoicing. • Managing integrated campaigns across a variety of media, including DM, POS, brochures and QR campaigns. • Research Team Leader – monitoring and analysing the industry’s performance and their competitor's activity. • Business development research, preparation and presentations. Show less

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  DuoBoots

  Oct 2012 - Sept 2015

  Digital Marketing Officer - Marketing, SEO and Social Media Marketing.

  Working closely with e-commerce team to focus on devising and executing the company's digital marketing strategies. My primary responsibility is to drive customers to visit and engage with company's digital platforms (predominantly web, mobile and social media), in order to exceed advertising/marketing and transactional revenue targets.Main Responsibilities: • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns across UK, US, AUS, DE, FR and NL markets.• Design, build and maintain our social media presence.• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).• Identify trends and insights, and optimise spend and performance based on the insights.• Plan, execute, and measure experiments and conversion tests.• Collaborate with internal teams to create landing pages and optimise user experience.• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Instrument conversion points and optimise user funnels.• Collaborate with PR agencies and other vendor partners.• Evaluate emerging technologies. Provide thought, leadership and perspective for adoption where appropriate. Show less

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  Red Bridge Communications

  Sept 2015 - May 2018

  Main Responsibilities: • Develop digital and social media strategy for corporate communication.• Manage communication channels such as website, Weibo and Wechat for both proactive and reactive communications.• Lead to plan and execute communication plans on digital and social platforms nationally and locally to build corporate reputation and help drive sales and traffic.• Support to plan, organize, execute and work cross functionally on corporate level events that help communicate corporate strategy and plan either externally or internally• Identify, develop and maintain relationship with key online KOL and bloggers for proactive communication and positive stories.• Monitor and identify online opportunity / issue / potential crisis at corporate level, alert relevant divisions, and lead social media communication strategy and preparation accordingly.• Research and explore new media platforms, including but not limited to Wechat and mobile App and keep up with the latest communication trends and topics.Clients: WeWork, ROLI, UTS, Meliá Hotel International, Forever 21, Free People, DFS, Ted Baker, Cartier, Master Cards, Australian Fashion Week, The Cheese Cake Factory, The Bridge Climb etc. Show less

  • Digital Account Director

    Jan 2017 - May 2018

  • Senior Digital Marketing Manager

    Sept 2015 - Dec 2016
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  Omni Marketing

  Jan 2018 - now

  Clients: Van Cleef & Arpels, Harry Winston, Coach, Burberry, Loro Piana, Rado, Charles & Keith, Shishedo, Parkson, Lululemon, HotWheels, British Airways, CalCheese, Philips, I.T, Razzle, UGG, Jockey, a.testoni, Nuna, Kidsland, 1664, Shimao Group, Standard Chartered.

  • General Manager

    Jan 2021 - now

  • Deputy General Manager - Communication and Strategy Lead

    Jan 2019 - Jan 2021

  • Head of business & strategy , Digital Marketing

    Jan 2018 - Jan 2019