Bryan Rhodes

Experience

• 

  Folio Corporation

  Jan 1994 - Jan 1997

  Sr Courseware Developer & Technical Trainer

  Team lead of a three-member course development team; designed, developed and delivered technical training courses and materials.

• 

  OpenMarket Inc

  Jan 1997 - Jan 1999

  Project Leader, Education

  Responsible for scoping, planning, implementing and managing all course development projects and managing day-to-day education activities, including delivering customer technical training.

• 

  NextPage

  Jan 1999 - Jan 2004

  Responsible for market & product requirements, user and buyer personas, positioning, competitive and industry research, sales training, sales tools (demos, slides, calculators, competitive summaries) win/loss interviews, webinars, and outbound OEM partner relationships.• Defined and launched NextPage’s first successful targeted application• Created and managed NextPage’s first successful charter customer program A technically-oriented product marketing role responsible for creating technical white papers, demos, competitive and industry research, sales training and customer/prospect presentations.

  • Product Manager

    Jan 2002 - Jan 2004

  • Technical Marketing Manager

    Jan 1999 - Jan 2002
• 

  Altiris

  Jan 2004 - Jan 2008

  Sr Product Manager

  Product manager for Dell alliance, responsible for defining and launching joint products including supporting messaging and collateral.• Created first Altiris software product sold exclusively by Dell (with Dell servers)• Successfully expanded joint product portfolio contributing to Dell selecting Altiris as theirprimary systems management partner

• 

  Symantec

  Dec 2008 - Mar 2014

  Director Product Management

  Responsible for managing the Altiris product line and team of product managers.• Led cross-functional team in developing a new business plan for Altiris product line including sales and renewals model, partner strategy, sales plays, packaging and promotion• Adopted scaled agile development• Led cross-functional team in defining the next generation disruptive growth product andstrategy for the $1B enterprise endpoint security and management business unit

• 

  Allegiance

  Mar 2014 - Dec 2014

  Director Product Management

  Allegiance and Maritz Research merged in December 2014 to form MaritzCX.

• 

  MaritzCX

  Dec 2014 - Oct 2020

  • Helped shape day-one product strategy as part of a small pre-disclosed, pre-merger strategic task force.• Received the 2015 President's innovation award for bringing two new successful products to market, including MaritzCX's first mobile app.• Implemented the company's first pre-release, early adopter, and other product lifecycle process improvements.• Drove platform strategy and innovation process improvements, mentored newer product managers, and provided direct PM/PO leadership of three products. Show less

  • VP Product Management

    Mar 2017 - Oct 2020

  • Director Product Management

    Dec 2014 - Mar 2017
• 

  HealthEquity

  Oct 2020 - now

  Principal Strategic Product Manager

  Responsible for product vision and performance for HealthEquity's Reimbursable Accounts product line including Health Reimbursement Arrangements (HRAs), Flexible Spending Accounts (FSAs) and Lifestyle Spending Accounts (LSAs).• Product strategy• Technology roadmap• Strategic and technology partnerships• New technology introduction (AI) and product innovation