Barbara Balza

Experience

• 

  OLX

  Dec 2015 - Nov 2017

  Customer Care agent

  -Moderation. Evaluation and classification of sales ads added by userson the website. -Classification of ads by categories when they weremisplaced by users. -Ads approvals or rejection following companyregulations for such evaluation. Blocking user accounts accordingly.-Cleaning the site from bad content.

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  Cognizant

  Nov 2017 - May 2021

  -Implemented YouTube Reserve campaigns and conducted kick-off calls with external clients and provided detailed email communication on a regular basis throughout the lifecycle of a campaign.-Worked with Google's Account Managers and Brand Specialists for LATAM, executing all Youtube Reserve formats.-Implemented media plans for Standard In-stream, Google Preferred, YouTube Kids, Programmatic, Masthead CPD and CPM.-Managed clients expectations through educating them about campaigns requirements and timelines. Show less

  • Media Campaign Manager- Auction. Google Ads campaigns.

    Oct 2019 - May 2021

  • Media Campaign Manager- Reserve. YouTube ads campaigns.

    Nov 2017 - Oct 2019
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  Top Growth Marketing

  May 2021 - Feb 2022

  Media Buyer

  -Planned out and executed marketing strategies and ad account structures for Google Ads, Bing and Reddit Ads for the US and Canada regions.-Achieved excellent secondary metrics and main KPIs for 11 different companies. Managed a budget of over 12k USD monthly.-Reported results to clients through videoconferences as well as written reports. -Optimized ad accounts and performed keyword research.-Set up and optimized Google Merchant Center.-Budget allocation and making sure KPIs are aligned with expectations. -Conversions and tracking settings in Shopify and Google Tag Manager. -Created of Google Data Studio reports using Supermetrics as Data source. Show less

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  Dalstrong Inc.

  Nov 2021 - Apr 2024

  Paid Media Associate

  Developed ad account structures and crafted strategies for Google, Amazon, and Facebook advertising platforms targeting the US, Canada, and UK markets.Effectively managed monthly budgets of over 60K for Google and Facebook respectively.Implemented, optimized, and scaled ad campaigns to consistently maintain a ROAS over 3, demonstrating proficiency in performance analysis and budget management.Collaboration with the Branding and Design team to identify and deploy the most effective creatives and copy for each platform, enhancing overall campaign performance. Show less

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  Neon Growth

  Aug 2024 - Oct 2024

  Paid Media Buyer

  -Developed and executed media buying plans across Meta, Google,TikTok, and other platforms to drive eCommerce growth and profitability.-Collaborated with clients and internal teams to craft media strategies, optimize creative performance, and enhance website conversions.-Tracked and reported media performance, providing insights and actionable recommendations to clients.

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  Upwork

  Nov 2024 - now

  Digital Marketing Specialist
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  Athyna

  Jan 2025 - now

  Member