Barbara Balza

Barbara Balza

Customer Care agent

Followers of Barbara Balza1000 followers
location of Barbara BalzaBuenos Aires, Buenos Aires Province, Argentina

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  • Timeline

  • About me

    Freelance Paid Media Specialist | eCommerce Growth Strategist | Meta, Google, TikTok & Amazon Ads Expert

  • Education

    • Coderhouse

      2021 - 2021
      Marketing Digital Digital Marketing

      Activities and Societies: Advanced social media marketing Growth marketing. Publicidad en redes avanzadaGrowth marketing

    • Centro de e-Learning UTN FRBA

      2024 - 2034
      Experto en eCommerce y Marketing Digital
    • Centro de e-Learning UTN FRBA

      2024 - 2024
      E-commerce y marketing digital
  • Experience

    • OLX

      Dec 2015 - Nov 2017
      Customer Care agent

      -Moderation. Evaluation and classification of sales ads added by userson the website. -Classification of ads by categories when they weremisplaced by users. -Ads approvals or rejection following companyregulations for such evaluation. Blocking user accounts accordingly.-Cleaning the site from bad content.

    • Cognizant

      Nov 2017 - May 2021

      -Implemented YouTube Reserve campaigns and conducted kick-off calls with external clients and provided detailed email communication on a regular basis throughout the lifecycle of a campaign.-Worked with Google's Account Managers and Brand Specialists for LATAM, executing all Youtube Reserve formats.-Implemented media plans for Standard In-stream, Google Preferred, YouTube Kids, Programmatic, Masthead CPD and CPM.-Managed clients expectations through educating them about campaigns requirements and timelines. Show less

      • Media Campaign Manager- Auction. Google Ads campaigns.

        Oct 2019 - May 2021
      • Media Campaign Manager- Reserve. YouTube ads campaigns.

        Nov 2017 - Oct 2019
    • Top Growth Marketing

      May 2021 - Feb 2022
      Media Buyer

      -Planned out and executed marketing strategies and ad account structures for Google Ads, Bing and Reddit Ads for the US and Canada regions.-Achieved excellent secondary metrics and main KPIs for 11 different companies. Managed a budget of over 12k USD monthly.-Reported results to clients through videoconferences as well as written reports. -Optimized ad accounts and performed keyword research.-Set up and optimized Google Merchant Center.-Budget allocation and making sure KPIs are aligned with expectations. -Conversions and tracking settings in Shopify and Google Tag Manager. -Created of Google Data Studio reports using Supermetrics as Data source. Show less

    • Dalstrong Inc.

      Nov 2021 - Apr 2024
      Paid Media Associate

      Developed ad account structures and crafted strategies for Google, Amazon, and Facebook advertising platforms targeting the US, Canada, and UK markets.Effectively managed monthly budgets of over 60K for Google and Facebook respectively.Implemented, optimized, and scaled ad campaigns to consistently maintain a ROAS over 3, demonstrating proficiency in performance analysis and budget management.Collaboration with the Branding and Design team to identify and deploy the most effective creatives and copy for each platform, enhancing overall campaign performance. Show less

    • Neon Growth

      Aug 2024 - Oct 2024
      Paid Media Buyer

      -Developed and executed media buying plans across Meta, Google,TikTok, and other platforms to drive eCommerce growth and profitability.-Collaborated with clients and internal teams to craft media strategies, optimize creative performance, and enhance website conversions.-Tracked and reported media performance, providing insights and actionable recommendations to clients.

    • Upwork

      Nov 2024 - now
      Digital Marketing Specialist
    • Athyna

      Jan 2025 - now
      Member
  • Licenses & Certifications

    • Google Ads Search Certification

      Skillshop
      Dec 2024
      View certificate certificate
    • Bitcoin

      Udemy
      Dec 2020
    • Content Marketing Foundations

      LinkedIn
      Jan 2020
    • Google Ads Search Certification

      Google
      May 2023
      View certificate certificate
    • Experto Universitario en e-Commerce y Marketing Digital

      Centro de e-Learning UTN FRBA
      Aug 2024
    • Advertising on Facebook

      LinkedIn
      Jan 2020
    • Google Ads Display Certification

      Google
      Aug 2021
      View certificate certificate
    • Google Tag Manager fundamentals

      Google
      May 2021