Michael Mackey

Michael Mackey

Assistant Director

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location of Michael MackeyLivermore, California, United States

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  • Timeline

  • About me

    Regional Rigging Manager at Encore

  • Education

    • Expression College for Digital Arts

      2004 - 2006
      B.A.S Sound Arts
    • Las Positas College

      2001 - 2004
      A.A General Studies

      General Education, coursework in technical theater, computer science.

  • Experience

    • PSAV

      Jul 2006 - Sept 2007
      Assistant Director

      Assistant Director of Audio Visual Technology

    • Paramount's Great America

      Sept 2007 - Feb 2008
      Audio Technician

      Audio/Electronics Technician for all park audio systems and games

    • Thresher Communication & Productivity, Inc.

      Feb 2008 - Feb 2009
      Field Technician

      Developed prototype systems and lead installation of new generation video conferencing control and display solutions.

    • PSAV

      Feb 2009 - Sept 2016

      Coordinated and executed onsite stage rigging and high risk event construction. Supervised field technicians ensuring OSHA compliance. Managed regional rigging equipment assets, maintenance, and inventory. Assisted Operations VP with training, workforce hiring and development. Controlled event staff hiring and equipment rentals to meet or exceed budget expectations.KEY COMPETENCIES: OPERATIONAL EXCELLENCE, PROACTIVE NEEDS ASSESSMENT, CUSTOMER SERVICE, PROCUREMENTOptimized customer satisfaction to 100%, supporting 144% regional revenue growth for Northern California market● Tracked weekly equipment and labor staffing challenges to guarantee needs and expectations were met● Reported expected shortfalls to management to justify capital and HR expenditures● Procured and onboarded new equipment and staff to support revenue growthKEY COMPETENCIES: OSHA & ANSI KNOWLEDGE, MAINTENANCE SCHEDULES, LOGISTICS, CURRICULUM DEVELOPMENTMaximized productivity to 90% uptime by executing ongoing AWP safety training● Categorized employees according to certifications held or required and performed annual equipment audit● Engineered timeline to provide all training in maintenance in N. California region● Initiated consistent ongoing maintenance and training throughout annual cycle Show less Designed, coordinated, and executed all technical aspects of events for high-value clients in large format venues (conventions, trade shows) as well as virtual, broadcast and hybrid programs. Assisted in client direct proposals and contracts, including renderings and profitability metrics. Monitored logistics for equipment and personnel from warehouse to site.KEY COMPETENCIES: CUSTOMER NEEDS ANALYSIS, EXCEEDING EXPECTATIONS, SALES GOALS, LEADERSHIPSecured $1M+ annual sales for single venue/single client business● Performed detailed SWOT and competitive analysis of other vendors to discover pain points● Designed technical requirements to fit customer needs and collaborated on proposal with sales team● Partnered with sales team to deliver full proposal to prospective clientKEY COMPETENCIES: FLEXIBILITY, INITIATIVE, TECHNICAL KNOWLEDGE, DUE DILIGENCE, CUSTOMER SERVICE, LEADERSHIPExceeded client expectations by leading, planning, and executing first virtual “hybrid” event for international client● Established technical plan and proposal with internet services team to integrate technical infrastructure● Implemented troubleshooting full-scale functionality and signal testing including rehearsal and client training● Monitored event, making immediate adjustments for successful executionKEY COMPETENCIES: DEDICATION, KNOWLEDGE SOURCE, MANAGING EXPECTATIONS, ATTENTION TO DETAILExecuted flawless first “Sprint Developer Program” live event for Santa Clara Convention Center● Consulted with key stakeholders and producers to determine OKRs● Reviewed all technical details with customer and made revisions as required● Assumed single point of contact for customer to manage all aspects of live event technology during convention Show less

      • Rigging Coordinator

        Apr 2011 - Sept 2016
      • Project Manager

        Feb 2009 - Apr 2011
    • Encore

      Sept 2016 - now
      Regional Rigging Manager

      Provide customer service and quality large scale event management expertise. Manage diverse team of coordinators and technicians for North West US and Canadian markets. Integrate Capex and staffing modeling for new contracts and installations. Develop and lead cross departmental training in technical, sales and safety programs. Devise, distribute, and implement company SOPs across operations and sales.KEY COMPETENCIES: CROSS-FUNCTIONAL LEADERSHIP, PROJECT MANAGEMENT, BUSINESS ANALYSIS, P&L ACCOUNTABILITYIncreased rigging revenue by 95% in NW US and Canadian markets● Analyzed deficiencies reported from field, input from sales and operational leadership counterparts● Facilitated communication channels to increase sales confidence and operational efficiency● Charted and executed operational plan to support increased growthKEY COMPETENCIES: CROSS-DEPARTMENTAL LEADERSHIP, FINANCIAL ANALYSIS, BUSINESS PROCESS REVIEW, ATTENTION TO DETAILImproved market growth, scaling operations by onboarding 6 new venues● Assembled and reviewed legacy venue financial data● Formalized Capital Expenditure and staffing model for new locations● Drove HR, Procurement, and Operations staff to execute smooth openingKEY COMPETENCIES: MENTORING, LEADERSHIP, INSTRUCTIONAL DESIGN & DELIVERY, TECHNICAL ABILITIESAchieved 100% ASTA/ANSI compliance by training 3 coordinators and 30 technicians in rigging at heights● Assessed and categorized candidates for training to maintain professional staffing levels● Vetted attendee lists and identified objectives/key results (OKR) with local and regional management partners● Instituted training sessions, verified post-training skill retention, and provided continued staff development Show less

    • Sunrun

      Mar 2021 - Dec 2021
      District Performance Manager

      Responsible for uptime performance of Solar energy generation and storage systems and Service Technicians for the Northern California market.

  • Licenses & Certifications