Ryan Tan

Experience

• 

  Singapore Army

  Feb 2016 - Feb 2018

  Chief Army News Writer

  Planned and executed successful media campaigns for the Singapore Army Facebook page, leading to an organic increase in total net followers by 20,000 over 2 months. Planned and implemented event coverage of high-profile Army events involving senior government and military officials, such as Singapore-US bilateral exercises and National Day Parade.

• 

  Odo Innovation

  May 2019 - Jul 2019

  Assistant To Chief Executive Officer

  Created Facebook and Instagram marketing campaigns for the Rwanda Embassy and increased monthly net user traffic of their social media accounts by 50% in 2 months, leading to a 10% increase in new client leads

• 

  Conjunct Consulting

  Aug 2019 - Oct 2020

  Project Leader

  Led a team of 10 student consultants to develop an activity-based costing model for a social organization that led to a 15% cost reduction in the immediate financial year. Spearheaded the development and implementation of a market entry plan for a social startup into Singapore’s talent-matching industry, increasing its revenue by 35% within 3 months.

• 

  Enterprise Singapore

  May 2020 - Sept 2020

  Business Development Intern

  Conducted market analysis of Indonesian Food Manufacturing Market, and developed a playbook of market entry strategies for Singapore's startups and SMEs. Conduct market sizing of Malaysia’s Fintech and MedTech verticals to facilitate industry development strategies.

• 

  Yale-NUS Consulting Group

  Jan 2021 - May 2021

  Project Leader

  Led a team of student consultants to develop market entry strategy for a local material science startup to enter the US market. Developed strategies for cost management and built financial forecasting model to evaluate the financial feasibility of market entry.

• 

  Shopee

  May 2021 - Aug 2021

  Regional Brand Partnerships Intern

  Conducted revenue data analysis of fashion brands in SEA and developed pricing strategies to increase their revenue by 10% month-on-month. Co-created marketing strategies and initiatives for key sitewide events such as Shopee 5.5 and 6.6 Mega Campaigns, leading to an average increase in user traffic by 15%.

• 

  Glints

  Aug 2021 - Jan 2022

  Special Projects Intern

  Developed a financial valuation model and investor pitch deck to unlock U$50m for Glints’ Series D fund-raising. Conducted market research and sizing on cross-border recruitment and talent markets in Thailand and Vietnam, to evaluate the next target market for expansion.

• 

  Enterprise Singapore

  Aug 2022 - now

  Led trade development strategies for the commodity trading sector, driving market expansion and investment growth. Managed the budget planning and allocation for strategic policies that enhanced trade flows through Singapore, strengthening its position as a global trading hub. Spearhead trade development strategies to support global commodity traders in deepening their trading capabilities in Singapore. Define and communicate trade policies and strategies with internal senior management and other government stakeholders, to enhance the vibrancy of Singapore’s trade ecosystem. Led market entry strategies for high-potential startups and SMEs in healthcare and trade to enter China. Facilitated deep-tech funding through policy analysis, and developed growth strategies for Singapore’s blockchain and Web 3.0 sectors in key Southeast Asian markets.

  • Development Partner - Trade Development and Strategy

    Apr 2024 - now

  • Assistant Development Partner - Trade Development and Strategy

    Aug 2023 - Apr 2024

  • Management Associate

    Aug 2022 - Aug 2023