Tracey Stein Choroco

Experience

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  ProCraft Exteriors

  Dec 2000 - Jun 2002

  Assistant Marketing Manager

  - Wrote scripts as training manuals for employees responsible for generating sales leads; coached staff on addressing customer objections; training sessions resulted in an average employee closing increase of 40%- Created multiple bonus programs for employees which led to increased sales as well as boosted the organization’s morale

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  Wilson, Elser, et al.

  May 2002 - Jun 2004

  Legal Assistant

  - Daily preparation of written, concise correspondence, covering a multitude of subjects, paying the upmost attention to grammar - Review and summarize medical records- Maintain record production on 75+ cases at a time

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  O'Connell & Aronowitz

  Jul 2004 - Mar 2007

  Paralegal

  - Conducted extensive legal research and performed investigative, electronic public records searches using county and state resources across the country- Designed, created and maintained an in-house, quick reference database of articles, books and other information related to persons in a variety of expert fields such as economics, medicine and the law

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  Capital District Paralegal Association

  Jan 2006 - Aug 2008

  Director of Professional Development

  - Prepared press releases for upcoming events and contributed monthly to my organization’s newsletter- Conducted meetings with local professionals to discuss state regulation issues and motivate them to become involved in the legislative process- Organized and promoted events at local colleges, putting prospective students in contact with career professionals for Q&A sessions, which led to increased enrollment for the college- Designed membership retention programs, sponsorship agreements with local businesses which generated mutual monetary gains, and determined ways to gain capital through the use of existing services - Contributed to development and distribution of an electronic, state-wide salary and benefits survey to gather information and track professional trends Show less

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  Phelan Phelan & Danek LLP

  Mar 2007 - Aug 2008

  Paralegal
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  Orlando Health

  May 2009 - now

  I provide a strategic approach to fundraising communications that consistently yields positive results, increasing donor touchpoints, engagement, and revenue generation. Daily, I leverage my storytelling, brand management, and marketing skills to effectively convey the impact of philanthropy on healthcare programs and initiatives that result in deeper relationships with donors and increased support from internal and external audiences. My career has allowed me to develop the following professional qualities:• Extensive experience in nonprofit fundraising and expertise in strategic communications. • Success in leading comprehensive fundraising campaigns, wherein I developed compelling messaging and produced patient storytelling videos to help raise funds. • Excel in managing teams and fostering a collaborative work environment, prioritizing my team members' professional growth and development, enabling them to perform at their best and achieve exceptional results. • Develop and execute strategic initiatives, setting measurable goals, providing quality work in a timely manner, adhering to deadlines, and ensuring the alignment of fundraising communication efforts with organizational objectives,• Build strong relationships with key stakeholders throughout my organization. Show less - Responsible for managing all communication plan activities and building external relationships with the organization's constituencies- Lead a team of three staff members responsible for all digital and print communication pieces- Develop and implement a creative and strategic approach to marketing and communication programs that resonate with diverse constituencies, advance organizational goals and are results-oriented- Establish CRM best practices, reducing response time and improving satisfaction- Extensive writing, editing and proofreading of materials (articles, speeches, reports, scripts).- Develop stewardship plans and processes that lead to additional investments- Build relationships with staff and patients to determine the most engaging stories to tell on our blog, social media channels and video production- Compose and edit scripts and provide story outlines for engaging videos.- Establish production budgets size and content including schedules and management protocols. - Maintain appropriate brand and message consistency.- Collaborate closely with strategic communications, internal communications and media relations teams to ensure consistency and maximize productivity.- Use digital and social media build a strong base of support within our community and empower them to lead fundraising efforts Show less - Build relationships with staff and patients to determine the most engaging stories to tell on our blog, social media channels and video production- Collaborate regularly with core communication team members to examine characters and scenes ensuring consistent and creative vision throughout production.- Schedule and conduct production meetings with staff to discuss progress and ensure all production objectives are met accordingly.- Compose and edit scripts when required and provided story outlines for engaging videos.- Establish production budgets size and content including schedules and management protocols. - Implement and manage social media strategy and content strategy to develop an integrated communications approach.- Use digital and social media build a strong base of support within our community and empower members of the community to lead fundraising efforts to benefit the foundation. - Develop integrated digital media communication plan to support the Foundation’s capital fundraising campaign and other strategic or operational communication initiatives.- Create and maintain a regular communications report and budget to provide an overview of all social media and digital communications activity to Foundation leadership and key stakeholders.- Work with Online Community Manager to identify Key Performance Indicators (KPI’s) and appropriate tracking requirements. - Maintain appropriate brand and message consistency across digital media initiatives.- Work with relevant areas within the Foundation to assess communications requirements during the development phases of new projects and manages ongoing solutions. - Serve as liaison with external agencies for the development and implementation of digital communication initiatives.- Collaborate closely with strategic communications, internal communications and media relations team members to ensure consistency and maximize productivity. Show less • Design and manage online event registration and peer-to-peer fundraising campaigns • Develop integrated communication plans covering online and print advertising, social media, digital collateral and more • Manage the social media strategy and impact of major events, focusing on engagement, mission-related stories and tools for team-based fundraising • Oversee website development projects, working closely with creative agencies to manage design, brand integrity and tight deadlines• Produce distinctive, branded email campaigns which communicate detailed event information while also inspiring online giving• Construct unique sponsor and corporate partner benefit and activation plans to further increase corporate marketing exposure and provide value to event sponsors• Maintain strict event-related budgets, accurately accounting for advertising, creative design projects, supplies and more• Manage Oversee planning, logistics and deadlines for multiple, service-line events Show less

  • Senior Director, Foundation Communications

    Oct 2023 - now

  • Director, Foundation Communications

    Sept 2016 - Oct 2023

  • Digital Media and Philanthropy Manager

    Dec 2015 - Sept 2016

  • Manager, Corporate & Community Giving

    May 2009 - Nov 2015