Milly Hudgins

Experience

• 

  WVEC-TV

  Jun 1982 - Jun 1987

  News Producer

  As Morning & Midday News Producer, responsible for all writing, content, production and timing of daily half-hour news broadcast in top 50 market; As Newsroom Office Manager, responsible for newsroom operations and assumed duties of Assignment Editor, Associate Producer, Telethon Coordinator and Public Liaison, as needed.

• 

  Busch Entertainment Corporation

  Jun 1987 - Jul 1989

  Publicity Representative

  Member of the Busch Gardens Williamsburg Marketing Department and responsible for dissemination of information to media and public, park spokesperson, special events planning and execution, composition of external communications and press liaison.

• 

  Merriam Theatre

  Feb 1990 - Dec 1990

  Marketing Associate

  Responsible for media planning, placement and group sales.

• 

  Philadelphia Zoo

  Jan 1991 - Jul 1993

  Director of Public Relations

  Responsible for media relations on local, national and international levels; liaison between animal and marketing departments; served on exhibit planning and operations teams. coordinated commercial production, supervised special events and video staff. Also planned and executed grand opening publicity for the New Jersey State Aquarium at Camden. Put Philly Zoo on the national map with multiple appearances on Good Morning America and The Today Show, among others.

• 

  Hope College

  Jan 1994 - May 2004

  Phelps Scholars Program Coordinator

  Worked with students, parents and college staff to help first-year students make the transition from high school to college with special emphasis on multi-cultural issues; brochure and newsletter writing and design; special event planning and implementation; maintained departmental records; promoted from Frost Research Center where served as administrator of social science research center.

• 

  Chesterfield Chamber of Commerce

  Oct 2005 - Mar 2006

  Business Manager

  Part-time position where responsible for all organizational records and assisted with planning and implementation of meetings/special events; served as liaison with local business leaders.

• 

  Busch Entertainment Corporation

  Mar 2006 - Aug 2006

  Senior Publicist

  Member of the Busch Gardens Europe, Kingsmill Resort & Spa and Water Country USA Communications department; wrote marketing materials including press releases, feature articles, and sales/promotions teasers. Also assisted with media relations.

• 

  Village Bank

  Jul 2007 - Sept 2013

  Vice President of Marketing

  As the leader of the Bank's Marketing Department, responsible for all aspects of external and internal marketing strategies including press relations, media planning and placement, social media, special events planning & implementation, promotions, advertising creative, community relations and employee newsletter communications.

• 

  Hope College

  Sept 2013 - Mar 2021

  Responsible for delivering a high-quality experience for all college constituents including students, staff, guests and neighbors; develop and implement campus-wide customer service standards that best reflect the Hope brand. Also responsible for community engagement with external audiences. Served as liaison to bridge the gap between Covid-19 response teams and faculty/staff/students.Beginning in March 2020, I also worked as part of the Operations Team in the Hope College Student COVID Test Center and was the response lead for student/parent coronavirus inquiries submitted via website. Show less Responsible for the overall success of the Hope College research collective through project management, staff recruiting/management/development, primary client communication and marketing, financial management and editorial support. The mission of the Frost Center is to provide information to support decision-making and encompasses the Research Center, Institutional Research, Assessment and Ad-hoc Research.Member of Hope College Human Subject Review Board and Friends of the Bookstore Committee; Serving as a Marketing Mentor in the Center for Leadership program. Show less

  • Director of Brand Experience

    Jan 2020 - Mar 2021

  • Operations Director for the Frost Research Center

    Jun 2014 - Dec 2019

  • Operations Manager for the Frost Research Center

    Sept 2013 - Jun 2014
• 

  Talbots

  Aug 2015 - Dec 2016

  Part-time Sales Associate

  I enjoy working at Talbots in my spare time. It's gratifying to assist customers and I also work during monthly "brand moments" when the store is reset with the latest fashions. It's interior decorating with clothes!

• 

  Hudgins Marketing

  Sept 2017 - now

  Freelance Strategic Marketing

  Full service Marketing Strategist Consultant: Assist clients with all aspects of marketing including project management, media planning and placement, social media campaigns, writing in all forms — print ads, video and audio scripts — community relations, special events and promotions. I have a partnership with an amazing graphic designer as well as a rock star digital strategist and we deliver measurable results with minimal investment. We love what we do!

• 

  EVOadvisers

  Mar 2021 - Mar 2022

  Client Services

  An Air Traffic Controller, of sorts. Making clients happy with honest and prompt communication; streamlining processes, community engagement.

• 

  Holland Convention & Visitors Bureau

  Oct 2022 - now

  Media & Markets Manager

  A dream role -- sharing my love of Holland, Michigan with visitors from around the world. My work is multi-pronged including liasion with local hoteliers, assisting reporters with exploring our fair city, and cultivating group tour travel in this gem of city in West Michigan.