Eleri Horne

Experience

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  Zalando Lounge

  Aug 2015 - Feb 2016

  CRM Marketing Intern (6 month placement)

  -Prepare newsletter topics and content for different target groups-Carry out Quality Assurance measures for the newsletters-Develop ideas to optimize newsletters-Carry out/initiate and analyse A/B tests to optimize marketing strategies-Closely monitor and observe competitors and present findings

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  Boohoo.com

  Feb 2016 - Jul 2016

  CRM Marketing Intern (6 month placement)

  -Prepare email communications via our ESP platform-Support and deliver the holding strategy across email and direct mail -Support the data gaining strategy across email and direct mail -Support the Digital Team with the delivery of all key online marketing channels – from delivery, agency relationship management, results, testing and improving efficiency -Act as a key support for other digital marketing projects and campaigns

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  Boohoo Group PLC

  May 2017 - Oct 2017

  Marketing Operations Events and Partnership (FTC)

  -Delivery and execution of events taking place both in the UK and internationally-Consider all campaigns and projects integration with digital channels, social media and PR-Research international markets to help develop business case documents to support the sign off of marketing activity in international markets-Help organise and execute all charity events within the company-Delivery and execution of all strategic and tactical brand partnerships-Keeping track of budgets associated to individual projects -Monitor external trends featured by competitors, coverage of magazines and social media channels ensuring we are up to date both in the UK and internationally Show less

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  JD Sports Fashion plc-Retail positions.

  Dec 2017 - Jan 2019

  Multichannel Brand and Marketing Executive for JD Sport

  -Develop and execute marketing strategies and events with third party brands-Execute campaigns, product launches and content across all channels-Brief in digital marketing requirements for JD across all digital channels-Ensure all brand assets are used across site per quarter-Manage content creation from idea to briefing the artwork team to execution online-Manage the content and CRM strategy across supplyanddemand.com whilst working closely with the social and influencer teams to make sure all brand strategies are aligned-Manage and improve the creative content and functionality across the JD sites with specific focus on innovation and branded spaces Show less

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  Jack Wills

  Feb 2019 - Aug 2019

  Content Coordinator and Ecommerce Executive

  -Responsible for all product launches, campaigns and changes executed across JW website on time. -Present weekly web updates at a sign off with department directors, taking feedback and relaying it to teams for amends before go live.-Review and analyse key content area performance against business key performance indicators.-Produce weekly and campaign hindsight reports to aid future planning.-Look for areas to improve the site content to improve performance against key web metrics. -Working with the SEO Manager to make sure that search trends, trading plans and brand moments are all accounted for in the content planning calendar.-Supporting the testing & optimisation project plan. Show less

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  TOPSHOP TOPMAN

  Aug 2019 - Feb 2021

  Digital Content and Production Coordinator

  -Day to day management of Topshop and Topman.com-Accountable for all campaign launches and projects executed across Topshop/Topman sites-Working with multiple stakeholders to ensure all product launches go smoothly and are reported on and analysed for improvement-Responsible for making sure all projects go live on time across all locales-Assist the production manager with the content plan-Assist 3 assistants on BAU work and delegating project roles-Working across multiple teams to organise and manage a smooth and efficient workflow/ introduce new processes to help the wider team-Involvement in projects to improve the CMS systems including the development of new page templates and functionality. Show less

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  ASOS.com

  May 2021 - Jul 2022

  Content Marketing Specialist

  -Working with key stakeholders to ensure effective delivery of campaigns, retail moments and promotion/sale launches-Day to day management of asos.com-Managing and executing project briefs end to end-Planning and executing campaigns and landing pages for asos and third-party brands -Developing and advising on the customer journey and helping optimise the web experience-Building and scheduling all content pages in the CMS (Sitecore) in line with content plans for each territory-Being the expert on how campaign and promotional content performs across territories. Producing accurate and detailed analysis and data to advise the business on how to best utilise content and make improvements for optimisation-Acting as a super user to provide support and training to other users of the CMS around the business, troubleshooting issues and raising to the Tech Support team when requires -Working with the relevant tech platform teams on systems development and requirements-Constant monitoring and reviewing of content on the websites and apps, ensuring standards are adhered to, and looking out for ways to optimise-Weekly and monthly reporting of website and campaign performance Show less

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  Quintessentially

  Jul 2022 - now

  • Senior Digital Content Manager

    Jul 2024 - now

  • Global Website Content Manager

    Jul 2022 - Jul 2024