Roberto Pecoraro

Experience

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  Marshmallow Games

  Apr 2019 - Jul 2019

  Digital Strategist

  Marshmallow Games srl is a fast growing innovative SME in the gaming and edutainment sector for children.Their apps have surpassed 1,500,000 downloads and have been listed by Apple as one of the best apps on the AppStore around the world reaching the top of the charts in over 120 countries.Marshmallow Games has collaborated with companies of the caliber of TIM, Clementoni and DNA and boasts among its investors and advisors some of the main entrepreneurs and professionals of the Italian digital scene.Within the company I played the role of Digital Marketing Strategist, specifically:- Digital Strategy- Mobile Marketing- Landing Pages Creation Show less

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  RP Consulting

  Mar 2020 - now

  Marketing Consultant

  Aiuto imprenditori e professionisti a scalare la loro azienda attraverso strategie di marketing digitale.

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  HO Hotels Collection

  Jul 2020 - Oct 2020

  Digital Marketing Specialist

  HO Hotels Collection is a young and dynamic signature in the field of Italian hospitality, a collection of 5 hotels, located in Puglia and Rome.I performed the following tasks:- Digital Strategy- Creation of Google Ads campaigns- Analysis and Reporting through Google Analytics- Email marketing- Google My Business

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  Webidoo

  Oct 2020 - Jan 2021

  Digital Consultant

  I have supported entrepreneurs, freelancers and managers in the Digital Transformation path, guiding them in choosing the best digital solutions to improve and make their digital presence more efficient by intercepting new customers through the online.

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  Pienissimo

  Jan 2021 - May 2022

  Facebook Advertising Specialist

  Pienissimo is the leading company in the Catering Marketing sector.Every year more than 5000 restaurateurs take part in Pienissimo courses to learn the Marketing Strategies that are essential nowadays to fill their premises.In addition to the strategies taught in the classroom, Pienissimo has invented "Pienissimo PRO", the most complete Marketing platform specifically for catering.An automatic customer acquisition system that allows you to have full control in managing your contacts, automate marketing activities and check the progress of your premises.Within Pienissimo I dealt with:- Lead Generation Strategy (B2B contacts);- Facebook Advertising (B2B contacts). Show less

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  True Fan Lab

  May 2021 - May 2022

  Facebook Advertising Specialist | Local Lead Generation Strategy

  True Fan Lab is the spin-off company of Pienissimo, which deals with Lead Generation for activities in the Catering sector. Specifically, I dealt with: - Creation and implementation of strategic funnels; - Generation of customers through Facebook & Instagram advertising; - Retention and increase in the value of contacts collected through Email & SMS Marketing strategies; - Analysis and reporting of results to customers.

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  Digital Coach

  Sept 2021 - Jan 2022

  Inbound Marketing - Work Experience

  During the evening Work Experience in Inbound Marketing I deal with:- E-mail Marketing (A / B test, Workflow, Newsletter)- Creation of Funnel- Creation and Optimization of E-books and Landing Pages- Analysis and Reporting of the results of the emails of the Inbound team

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  Foodu - La tribù del sano e buono

  May 2022 - Mar 2023

  Digital Marketing Manager

  Foodu is the 1st collaborative food e-commerce in Italy (based on a community of consumers and food experts).Through its consumer community, Foodu carries out market research to help agri-food companies increase their sales and improve their products.Within Foodu I deal with: - Design of a 360 ° Marketing strategy (b2c and b2b); - Implementation of strategic funnels; - Management of advertising campaigns through Facebook and Instagram ads; - Customer loyalty and increase in value through E-mail & SMS marketing; - Constant analysis and monitoring of KPIs. Show less