Shabrina Hoque

Experience

• 

  Robi Axiata PLC.

  Oct 2010 - now

  • Responsible for developing and executing strategies to maximize the value of the customer base, increase customer loyalty, and drive revenue growth.• Analyze customer data to segment customers based on their value, needs, and behavior. Create targeted marketing and engagement strategies for each segment.• Create and maintain a product roadmap that outlines the short-term and long-term vision for voice & data products. Prioritize features and enhancements based on customer needs, market trends, and competitive analysis.• Utilize data analytics and customer insights to understand customer behavior, preferences, and trends. Use this information to make informed decisions and improve customer engagement.• Identify opportunities to cross-sell and upsell products or services to existing customers. Develop strategies and campaigns to maximize revenue from existing customer bases.• Lead and manage a team of professionals responsible for executing customer value management strategies. Provide guidance, mentorship, and support to team members. Show less • Accountable for data revenue and ensure the profitable growth of data business from CLM end.• Responsible for Data & 4G businesses, and also responsible for building 4G capabilities and end-to-end ecosystem to drive Robi's 4G market leadership.• Drive creativity and innovation, using advanced analytics and customer profiles as inputs for designing micro-campaigns and segment-specific interventions, which incrementally improve the tenure, network attachment.• Assist, manage and execute with follow up business critical projects and initiatives throughout all levels of business with future focus to align with vision of growing data business – through building sustainable partnerships throughout the eco-system.• Lead the digital product team and working to transform the business into digital (Closely working in My Robi APP & Contextual marketing) Show less Core Responsibility: • Responsible for the prepaid products revenue growth which contribute to more than 75% of total revenue. • Responsible for end-to-end deployment of critical Voice Products for Robi including industry innovations. • In charge of voice activity roadmap and end-to-end coordination of concept, product specifications, feasibility assessment, pricing, communication, management approval and other required actions in coordination with market planning, brand communication, consumer/business sales, regional operation & other related functional teams.• Manage lifecycle and P&L of the Consumer Mass Markets products to ensure the BP targets in Revenue, ARPU, APMU and activation to RGB, APPM etc. • Propose an overall budget for mass market campaigns execution after ensuring the right products assumption in the business case to ensure success in the market. • Planning for IN/CBS features and preparing feature requirements for sharing with Technical team to make them available in technical platform• Responsible of performance tracking and analysis of assigned portfolio of services and take decision for the pricing strategy.• Working closely with the customer experience team to drive NPS and propose strategy from Business Operation team. Key Achievement• Ensure 100%+ incremental revenue from the most of the voice campaign• Ensured 100% GTM Compliance for all Voice campaigns.• Successfully implemented EL bundle concept in Robi which gives 15% of voice revenueProject Involvement• Successful Up-gradation of online charging system to convergent billing system for around 28 MN subscribers. Led the project from marketing side starting from the requirement submission to execution stage and involve all the internal and external stakeholders relevant for this project. • Team leader of the most innovative feature execution: Mega Bonus, Golden Recharge, dual mode recharge. Show less Core Responsibility:• Manage, track milestones and provided performance status by updating tools and resources on every services to meet commitment dates and milestones.• Led cross-functional process team to implement new strategy which became permanent process.• Project Planning, monitoring & evaluationKey Achievement:• Project member of Emerging Market channel & distribution development • Team members for sales commission structure initiative • Project lead for PPLM ( Product & Pricing Launch Support Plan) process• Project member for DTS (Dynamic Tariff Solution)• Project member of MO-Restructuring project Show less

  • Senior General Manager, Voice & Acquisition

    Oct 2024 - now

  • General Manager, Voice & Acquisition

    Apr 2024 - Sept 2024

  • General Manager, Robi CLM

    Oct 2022 - Mar 2024

  • General Manager, Data & digital CLM

    Jun 2018 - Sept 2022

  • Manager, Voice Product & Pricing

    Dec 2012 - May 2018

  • Manager, Product management Voice and Device

    Mar 2011 - Nov 2012

  • Specialist

    Oct 2010 - Feb 2011