Lou Cherfan

Experience

• 

  OECD-OCDE

  Jun 2017 - Aug 2017

  Assistante produits

  - Vulgarisation de 4 livres économiques, - Conseillère de vente

• 

  GROUPE MANIFESTORY

  Jun 2018 - Aug 2018

  Assistante Chef de Projet événementiel

  - Création et maintient du bon fonctionnement de l’évènement - Création de 2 évènements en autonomie + 13 en collaboration

• 

  TotalEnergies

  Jul 2020 - Aug 2020

  Sales hostess

  - Welcoming and orienting customers, - Opening and closing cash registers, - Recording purchases, controlling customer flow, - Managing the loyalty program.

• 

  Stellantis

  Jul 2021 - Dec 2021

  Head of Marketing Assistant - European Brands

  - Development and execution of marketing strategies (across Peugeot, Citroën, Opel, Alfa Romeo, Fiat, Abarth) in collaboration with key stakeholders, including the marketing head, production teams, communication agencies, and dealers.- Management of digital transformation, CRM, and performance media analysis.- Design and orchestration of over 5 corporate events, including social responsibility initiatives, product launches, and activations.

• 

  The Estée Lauder Companies Inc.

  Jan 2023 - Jul 2023

  Digital Marketing Project Manager Assistant

  - Assisting in the rollout of Clinique and Origins' 360 brand strategy and their Paid, Owned, and Earned campaigns.- Ensuring the execution of the Social Media & CRM plan for Clinique and Origins at all retailers, including perfumeries and department stores.- Contributing to the development of the brand site and brand communities for Clinique.- Organizing Virtual Selling activities, including masterclasses and live events on the Clinique, Origins, and retailer websites.

• 

  Louis Vuitton

  Jul 2023 - Dec 2023

  Métiers d'Excellence Project Manager Assistant

  - Project management, including coordinating stakeholders and vendors, logistics oversight, and guest list management for events.- Coordinating and implementing the "Excellent!" program, a vocational awareness initiative.- Contributing to content production, both internally and with external vendors, such as presentations, brochures, posters, and videos.- Updating internal communication through the intranet, newsletters, and the internal social network.

• 

  The Estée Lauder Companies Inc.

  Jan 2024 - Jun 2024

  Media & Digital Marketing Project Manager - Clinique

  - Managed a team to implement Paid, Owned, and Earned media strategies.- Adapted and executed regional strategies for the French market.- Led the launch and execution of six media campaigns for Clinique.- Ensured the deployment of the brand site and retailers' CRM plans.