Norma Ponce Ponce

Experience

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  Furniture Cuquita S.A de C.V.

  Mar 2019 - Apr 2019

  Market competitor research leader

  Estimate costs and profits, establishes the methodological aspects, determine the sample of consumers to which the study is carried out, price analysis, strategy recommendation

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  Furniture Cuquita S.A de C.V.

  Oct 2019 - Apr 2020

  Explain the results of surveys and opinion polls, preparation of reports, graphs and comparative tables to present the results, analyze the evolution of sales in previous periods based on previous market research. Development of product launch strategies, define research objectives, development of consumer profile, investigation of willingness to buy according to socioeconomic levels, and preparation of surveys and polls. Catalog development for the client and company.

  • Market Research Analyst

    Jan 2020 - Apr 2020

  • Head of research and development

    Oct 2019 - Dec 2019
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  Mitacs

  May 2022 - Aug 2022

  Summer Internship Marketing Mix Modelling

  - Retrieve relevant scientific publications about marketing mix modeling from the standard academic databases (e.g., Google Scholar, ABI/Inform, Scopus, Web of Science). Publications include typically scientific articles, conference proceedings, book chapters, and potentially, research reports, and professional articles. - Reading, analyzing, summarizing publications.- Writing a literature review synthesizing the state of the art in the marketing mix modeling research.- Elaborate the information and adjustements needed to adapt the marketing mix modeling tool.- Determine to what extent the model could be improved based on the findings of the literature review.- Develop an improved marketing mix modeling tool that is adapted to the province of Quebec and which integrates the latest insights from the scientific research. Show less

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  Schutz Industrial Lubricants and Specialties

  Sept 2022 - now

  - Generation of digital marketing information from a new approach in SEO On page, and SEO Off Page.- Management of SEM Rush, SeRanking and Serpstat.- Management of quality KPIs, quantity of information for the generation of benchmarking under the competitive analysis methodology with graphic analysis tools, SWOT and RACE.- Detection of opportunities and gaps of the competition through KPI's analysis of SEO On Page and SEO Off page.- Management of objectives with KPI's in Google's SEO and SEM in stages of the sales funnel of brand awareness, consideration influence, purchase drive and loyalty.- Generation of digital marketing information from a new approach in SEO On page, and Off-Page SEO. - Management of SEM Rush, SeRanking and Serpstat.- Management of quality KPIs, quantity of information for the generation of benchmarking under the competitive analysis methodology with graphic analysis tools, SWOT and RACE. - Detection of opportunities and gaps of the competition through KPI's analysis of SEO On Page and SEO Off page. - Management of objectives with KPI's in Google SEO and SEM in stages of the sales funnel of brand awareness, consideration influence, purchase drive and loyalty. Show less

  • Analista de marketing

    Dec 2022 - now

  • SEO and SEM Research Internship

    Sept 2022 - Dec 2022