Vitor Ferreira

Experience

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  AB Inbev

  Apr 2008 - Nov 2009

  Industrial Quality Supervisor

  Responsible for Quality Control at the Brasília plant, with a strong statistical base and a structure composed of 4 chemical laboratories and a team of around 20 employees.

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  Votorantim Cimentos

  Nov 2010 - Jul 2014

  At Votorantim Cimentos, the largest cement industry in Brazil, I worked from 2010 to 2014. As a commercial consultant, I worked with retail, industries, and construction companies in 3 Brazilian states: DF, GO, and TO, understanding the reality of each company and directing the best solutions available in the market.In addition, I elaborated and monitored commercial goals and actions through the analysis of area data, evaluating indicators such as profitability, billing, spraying, and market share. Show less

  • Sales Consultant

    Mar 2012 - Jul 2014

  • Business Analyst

    Nov 2010 - Mar 2012
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  Ciplan Cement Industry

  Dec 2015 - Jun 2019

  Senior Sales Manager

  Ciplan Cimentos is one of the largest cement companies in the central west region of Brazil. In this company, I led sales teams, monitoring and supporting the team based on data analysis, market context, and company KPIs. I also self-managed the demands of different stakeholders, such as customers, the sales team, internal commercial, financial and production team.Among the results in this period, I highlight the restructuring of 3 sales regions in less than 4 years, the development of people, implementation processes, and building results through creative solutions, such as the development of a new product in the market, which generated an increase in revenue. and improvement in the company's profitability in 2017 and 2018. Show less

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  Metapro Data and Sales Consulting

  Jun 2019 - Oct 2022

  Founder | Data Analyst

  In 2019, I began my career transition by founding a commercial consulting business centered on data analysis to drive significant sales growth and deliver strategic insights. Key clients/projects include:Wavin (Jun 2019 - May 2022) | Wavin, part of the Orbia group, is the world's leading producer of PVC pipes and fittings. - Formulated a strategic sales plan for the Plastubos brand, targeting a key area in Central-West Brazil. This initiative resulted in a 262% increase in sales revenue from 2019 to 2020. Main tool: Power BI.Dale Carnegie Training (Oct 2019 - Dec 2020) | Global leader in corporate training. - Analyzed market demographics and purchasing power to identify optimal locations for franchise expansion. Contributed to commercial management and business analysis, guiding the selection of a new office in Brasília. Main tool: Power BI.Portfolio Projects (Sep 2021 - Oct 2022) | Proof-of-concept end-to-end data analysis and data science projects. - Customer Segmentation: Identified high-revenue customer segments through clustering, driving 37% of total revenue from 3.7% of the customer base. Main tools: Python (Pandas, Numpy e Seaborn.Sklearn, Scipy), EC2, and Metabase. - Sales Propensity Score: Improved cross-sell campaign accuracy threefold using classification algorithms. Main tools: Python (Pandas, Numpy, Seaborn, Sklearn), Flask, Heroku cloud. - Sales Forecasting: Predicted 6-week sales with 88% accuracy, projecting $287M in revenue. Main tools: Python (Pandas, Numpy, Seaborn, Sklearn), Telegram bot, Flask, Heroku cloud. - Market Research: Optimized ROI for a real estate firm by identifying undervalued properties through a comprehensive Data Analysis. Main tools: Python (Pandas, Numpy), Streamlit. Show less

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  Dadosfera

  Oct 2022 - May 2024

  Data Scientist

  Implemented diverse data analytics, science, and engineering projects as part of the Professional Services team at Dadosfera, a B2B SaaS Data Platform that helps companies streamline data management. Notable projects include:- Financial Data Analytics Projects: Managed end-to-end data project for a fertilizer industry client. Improved productivity and provided crucial insights by employing advanced analytics techniques. Extracted data from SQL Server, created a data lake, and developed two distinct dashboards for financial transactions and profitability analysis using SQL, Snowflake, and Metabase.- People Analytics project: Developed a data-driven faculty evaluation process for a leading Brazilian educational group. Utilized predictive analytics and statistical models, reducing decision bias and enhancing efficiency. Employed Databricks, SQL, Pyspark, Python, and PowerBI for analysis and data visualization.- Data Engineering Project: Streamlined data processing by developing an ETL pipeline using Python and SQL for a premier Brazilian soccer team. Implemented automation techniques and optimized data transformation processes, reducing processing time by 50%. Show less

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  LeadSimple

  Jun 2024 - now

  Senior Data Analyst

  Responsible for implementing the data stack and developing data analysis focused on Product at LeadSimple, a leading B2B SaaS company in the US for property management operations software. My attributions include:- Defining data sources and ensuring seamless integration.- Selecting and implementing the full data stack in AWS (DMS, S3, Redshift/DBT, etc).- Manage the Data Warehouse and develop ELT processes.- Developing dashboards using Metabase and conducting analyses for business teams, focusing on Product performance and insights. Show less