Komal Sarna

Experience

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  EY

  Sept 2017 - Jun 2019

  Analyst

  -Played a key role in the Audit Industry, working with EY, Gurgaon, and successfully handling the audit procedures and documentation for the largest client from United States. This led to significant increase in audit hours.-Demonstrated strong adherence to global audit methodology for clients from various industries, ensuring compliance with guidelines and maintaining high-quality standards in audit execution.-Recognized for exceptional performance and awarded the 'Extra-Miler Award' for two consecutive years, highlighting dedication, ownership of tasks, and consistently delivering high-quality work.-Acted as a valuable member of the extended team, facilitating effective communication with offshore clients and driving client engagement through presentations and informative sessions.-Collaborated with multiple partners from the United States, fostering professional relationships and contributing to the successful delivery of client engagements. Show less

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  Center of Excellence - Corporate Social Responsibility

  Oct 2019 - Jun 2021

  Student Coordinator
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  Kellogg Company

  Jan 2020 - Jan 2020

  Live project
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  MitKat Advisory

  Apr 2020 - Jun 2020

  Management Intern

  -Developed and implemented a comprehensive 6-month marketing plan, incorporating digital marketing strategies to enhance brand visibility and drive customer engagement.-Conducted in-depth competitor research, analyzing market trends and identifying potential clients for market penetration.-Utilized CRM tools to manage customer data and facilitate effective customer outreach, leveraging personalized content and targeted communication.-Presented revenue and profitability analysis to the management team including board of directors using visually appealing dashboards, providing insights and recommendations for informed decision-making. Show less

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  Tata CLiQ

  Jun 2021 - Jun 2022

  Assistant Category Manager

  -Owned category P&L, growth strategy, and customer experience for the Large and Small Appliances marketplace sellers.-Managed 50+ accounts contributing to 80% of the marketplace business and onboarded 5 key sellers from different regions.-Achieved 180% growth in GMV while improving bottom-line revenues through negotiations with sellers for competitive pricing.-Finalized deal SKUs for events and BAU days, increasing conversion through competition analysis and marketing activities.-Increased assortment through gap analysis and onboarding of relevant brands/sellers, enhancing the customer experience.-Coordinated with internal and external stakeholders to optimize processes and created policies to improve vendor NPS.-I proactively optimized various processes, implemented key projects such as training initiatives for vendors and employees, enhanced vendor management tools, reduced bulk orders, and developed a robust framework to minimize order cancellations by conducting root cause analyses (RCAs) Show less

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  Croma

  Jul 2022 - now

  Digital Merchandising Manager

  -Successfully increased sales by 210% YOY through strategic product displays and effective marketing campaigns for croma.com & Tata Neu.-Conducted A/B testing for different product positioning and optimized website navigation, resulting in a 55% increase in conversion rates compared to other categories.-Tracked ecommerce platform's performance and user behavior using web analytics tools such as Power BI and Adobe Analytics.-Analyzed and identified key drop-off points in the marketing funnel, leading to a 60% increase in organic traffic and a 33% decrease in bounce rates MoM.-Made data-driven decisions for sales forecasting, inventory management, competition mapping, customer segmentation, wireframe implementation, and marketing channel strategies.-Collaborated effectively with cross-functional teams, including marketing managers, operations, product managers, designers, and developers.-Received exceptional performance rating for my contributions and dedication to achieving results. Show less