Zer Bin Siew 萧泽彬

Experience

• 

  Building System and Diagnostics Pte Ltd

  Jun 2016 - Aug 2016

  Intern

  • Performed daylight simulation for residential projects using Autodesk Ecotect Analysis.• Evaluated building performance on indoor environment quality, recycled and regional material content, and heat island reduction, using LEED, green building tool.• Performed and compiled documentation for green building credits evaluation for submission to Green BuiIding Index (GBI) and LEED.

• 

  SKF Group

  Nov 2018 - now

  Strategy- Design, execute and govern the strategy for Regional Industrial Sales (India & Southeast Asia)- Drive footprint investment for the region in line with strategy- Identify and develop strategic projects and roadmaps to steer the direction of product line and industrial salesProduct Line- Develop and drive Go-To-Market strategy for product in collaboration with sales to drive profitable growth- Manage product portfolio to drive COGS activitiesBusiness Development- Develop new business by creating new offers for customers, expand product portfolios and manufacturing capabilities- Manage business development team to ensure timely delivery of customer's requirements- Drive the positioning of manufacturing unit to ensure readiness to win global business (Key Accounts/OEM) through close collaboration with global sales and product lines. Show less Product Management - Southeast Asia• Develop and manage Product Management Infrastructure, Funnel and Guide in Southeast Asia region, including the appointment and training of Product Management Champions in 7 Southeast Asia’s sales units.• Identify new high value business opportunities from customers, through sales visits, market studies and insights and translate customers’ needs to new products. • Perform TAM analysis, competitor analysis and benchmarking, financial analysis on business cases and present to key stakeholders for resources and investment approval for new product development.• Manage the full value chain for new products from design to launch, coordinating with multiple stakeholders such as R&D, manufacturing, sales, marketing, supply chain and sourcing to deliver product to the market.• Manage sales and marketing strategy for new products, including pricing strategy, go-to-market communication, print marketing and digital marketing landing pages.• Manage new product release planning such as inventory planning for stock-to-sales business model, sales forecast, and new production release in manufacturing plants.• Drive cost down initiatives internally in the full value chain of the business, to optimize cost and profitability in products.Strategic Planning - India & Southeast Asia• Perform high level business segment analysis for regional market and competition.• Plan regional business strategy and action plan including R&D activities, footprint investments and sales strategies.• Manage deployment of strategies through developing project management structures, coordinating multiple project leads from the full value chain of the business. Show less Process Engineering• Led improvement projects in production lines and coordinated weekly meetings to follow up on project status and deliveries and identify new improvement activities.New Product Launch• Optimized cycle time and machine performance by implementing new improvement activities on quality, machine set up and consumables item performance.• Provided technical support and process troubleshooting to ensure success of new product type launch in the production floor.Special Projects (Prototyping for New Products)• Performed analysis and tests on prototypes with China’s and Sweden’s Product Development team for new product development projects. Show less • 12 months rotation program within the factory’s departments, including quality, maintenance, engineering, and facility management.• Developed and implemented special tolerances for special customer request.• Designed and implemented new machine tools to reduce production reset time by 15%.• Designed and implemented a mathematical program to reduce quality measurement time by 50%.• 6 weeks Noise and Vibration Training in SKF Research and Technology Department, The Netherlands, SKF Luton, UK, SKF Gothenburg Product Development, Sweden, SKF Quality Technology Austria. Show less

  • General Manager Strategy & Technology Development - Indonesia

    May 2025 - now

  • General Manager Strategy and Product Management - Indonesia

    Feb 2025 - May 2025

  • Business Development Manager

    Apr 2023 - Feb 2025

  • Product Line Manager & Strategy - India & Southeast Asia

    Oct 2022 - Feb 2025

  • Product Line Specialist - Southeast Asia

    Oct 2020 - Oct 2022

  • Process Engineer

    Nov 2019 - Sept 2020

  • Management Trainee

    Nov 2018 - Oct 2019