Serdar Fidan

Experience

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  Sarem Machinery

  Jun 2016 - Jul 2016

  Supply Chain Intern

  - Inventory Management - Logistic Reports Preparation - Production Schedule Planning - Supplier Relations Management

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  Arçelik

  Jul 2018 - Aug 2018

  Production Management Intern

  - Production Line Organization - Production Planning - Project Management - Quality Control

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  Unilever

  Nov 2018 - Nov 2018

  Financial Minds Simulation Finalist

  - One of the 40 participants among 700 students assessed throughout Turkey selected to attend the Unilever Financial Minds- 6 rounds of cases under real market conditions are soluted and analysed by simulation software.

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  QNB Sigorta

  Mar 2019 - Jul 2019

  Finance Intern

  -WeBI Integration of Projection Datas-P&L Table Construction-Budgeting & Forecasting and Strategical Analysis

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  Aktif Bank

  Jul 2019 - Mar 2022

  Digital Marketing & Platforms Specialist

  N Kolay Mobile App - N Kolay Bond - N Kolay Credit - Aktif Bank Internet BranchAnalytics:-Google Analytics for App and Web (UA & GA4 Analytics Setup, UTM Linking, Audience Builder & Remarketing, Data Import, Custom Channel Grouping, Goal Setup, Event Setup, Custom Metrics & Dimensions, Segmentation, Funnel Optimization & Bottleneck Fixation, Traffic Analysis, Demographic - Technology & Performance Overview, Analysis Exploration)-Google Optimize A/B Testing-Firebase Analytics & Adjust (Custom Event & Parameters, Funnels Optimization, Remarketing)-Google Tag Manager (Event, Pixel & Conversion Tracking, Virtual Page View, DataLayer Push)Marketing:-Google Adwords (Search, Display & Discovery Ad Optimizations, Campaign & Ad Group Building, Keyword & Negative Keyword Analysis, Audience Analysis)-Programmatic (Adform)-Facebook, Criteo, Taboola Marketing-AARRR-SEODevelopment:-Channel Lead (App & Web) (Managing Sprint Cycles & Attending Daily Sprint Meetings)-Agency & Development Communications through Basecamp & Jira-UI/UX Design of Websites & Mobile AppsData Visualization:-Google Data Studio /w Python (Calculated Metrics, Data Import, Email Scheduling for Multiple Departments & Businesses)-Hotjar (Heatmap (Scroll - Click - Mouseover), Form, Funnel Analysis)-D3.Js Show less

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  Net Affinity

  Mar 2022 - now

  Technical Marketing Specialist (Remote)

  Analytics:- Ensured GDPR Compliancy with Cookiebot / Consent Mode v2- Managed GA4 Migrations and improved the accuracy of the data on Google Analytics- Collaborated regularly with developer team to update the dataLayer.- Utilized Google Tag Manager for user segmentation via custom events- Resolved ad-hoc tracking requests pertaining the Google Search Console and GA.- Employed R Studio with Google Analytics API to enhance CR and assist QA processes.- Analysed session recordings and heat maps for the UX improvements.- Created & prioritised marketing / CRO tickets and shared them with the Sprint Team - Took part in the process which resulted in an increase on YoY Global Conversion Rate Difference by %44 across 100+ clientsMarketing:- Established and scheduled monthly reports on Google Looker Studio.- Configured ad accounts, pixels, custom events, and conversion tracking tags- Oversaw Google Hotel Center to maintain “Excellent” score and Google Shopping feeds- Developed automated alerts using JavaScript for Google Ads API SEO:- Conducted Go Live Technical SEO checks to achieve +%90 health score on SEMrush & SERanking Show less