Daria Tsypileva

Experience

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  Red Bull

  Oct 2009 - Jun 2012

  Product Specialist (Marketing department)

  - Promoting of the Red Bull brand- Manual team of 4 product specialists- Communication with customers, partners and organizers;- Search for new channels of communication with consumers- Conduct negotiations with existing partners and event organizers with perspective ofdevelopment of relations;- Logistics of free-product and control of its spending,- Monitoring and drawing up targeted programs, the organization of team work in the company'sactivities, the search for exhibitors and attract spectators for projects;- The study of needs, expectations and behavior of consumers, analysis of consumer preferences;- Participation in the creation of the strategy of positioning and brand promotion in differentchannels;- Market Analysis of consumers, competitors, including analysis of marketing activities;- The organizational work (different functions) on major national / world events such as the RedBull Crashed Ice (Moscow 2010), Red Bull Flugtag (Moscow 2011), Red Bull BC One WorldFinal (Moscow 2011), Red Bull Wings to Moscow ( Moscow 2012), and others. Show less

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  Up! strategy to action

  Aug 2012 - Feb 2013

  Area Manager

  Work with the client: PMI (Philip Morris International): Marlboro team- Startup of agency on the market in Russia- More than 60 people in subjection (promotional staff)- Operate -The BTL Agency- Preparation of business proposals- Development of creative concepts- Search for new mechanics of the promo staff- Working with key city venues (Event)- The control of events, promotions / share- Provide training for staff- Working with the customer, the presentations- Recommendations from Philip Morris International on request Show less

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  Red Bull

  Feb 2013 - Jan 2016

  Territorial Marketing Manager

  - The implementation of global and national strategies of Red Bull, the company's goals andphilosophy in Moscow- Leadership in the annual business planning process (field marketing / culture / playgrounds / 3devents) presentation of a business plan for a global team- Develop new marketing ideas relevant for Moscow, 360 activation of global and nationalprojects- Implementation of Red Bull cultural projects at the local level (turnkey)- Working with regional (project) budgets- Working with event-agencies (in the framework of the implementation of Red Bull projects andsupport 3d party events)- Development of POS materials ideas, briefing the creative agency, production control andimplementation of POSM- Search and attraction of partners for projects- Close contact with the all key venues of the city- Support the key events in Moscow: Mercedes-Benz Fashion Week, presentation of the newmodels of watches Zenith (TSUM), Vogue Fashion Night Out, Night of the Arts, the exhibitionin MOMMA Andrey Bartenev and others.- Ensure synergy between commercial and marketing initiatives, the implementation of crossmarketing initiatives- Leading of Sales Support project (control merchandising and improving the representation ofthe brand in key points of sale)- Identify local opinion leaders (the creation of base «Friends of Red Bull»: actors, designers,dancers, artists, etc.) and their involvement in the world of Red Bull, the development of anindividual approaches to each of them- Working with digital and social media- Analysis of the consumer in Moscow, which is the basis for the generation of marketing ideasand their execution- Managing a team of direct subordinates: 18 persons (6 brand specialists of work with studentsand 12 experts working with the product) Show less

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  Vertu

  Jan 2016 - Aug 2017

  Event&Production Manager

  Geographical scope of work includes Russia, Baltic States (Latvia, Estonia, Lithuania), CIS countries and Mongolia.- Develop effective, brand related and sales-building strategy for events & sponsorship projects.- Assure accurate planning and immaculate execution for events, sponsorship and BTL activities in line with Vertu guidelines, choosing best concepts, formats and suppliers- Plan, execute and control high-quality local production for visual merchandising, gifts, advertising and collateral- Support global Retail Marketing team with local expertise and effective implementation of global initiatives- Choose the best suppliers for local events of different scale /in different regions- Provide event suppliers with clear expectations and precise briefs in line with global guidelines and local sales targets, educate and develop local suppliers- Assure perfect quality execution, timing and budget control for local event suppliers-Support global Visual Merchandising deliveries- Control local production suppliers and assure perfect execution for instore graphics and other Visual Merchandising materials (instore and external) when they are produced locally- Control over perfect VM installation in retail and trade stores and report to Global Retail marketing department accordingly- Control local production suppliers and assure perfect execution for all types of marketing materials including but not restricted to brochures, invitations, gifts, collateral- Ensuring timely documents flow and settlements with marketing vendors. Work with INS tool (SAP:ensuring of new vendors creation, payment requests creation, invoices payment control.- Signing of the agreements, collecting closing documents from suppliers for the book keeping department- Translation and adaptation of materials for the web site vertu.com/catalogs/ product brochures - Work with layouts for print and social media/outdoor/indoor Show less

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  LabelUp

  Aug 2017 - Jul 2021

  LabelUp is the Moscow-based company that owns one of the biggest influencer-marketing agency in Russia & CIS, the largest influencer-marketing platform with over 70 000 influencers across Russia & CIS, and separate unit such as own talent agency which has exclusively grown and represents more than 200 Instagram & YouTube influencers. Today our team consists of 45 persons, and it is the most experienced influencer marketing team on the Russian market, existing for more than 6 years. LabelUp builds relationships between brands and creators for such global brands as Unilever, Huawei, P&G, Coca-Cola, Mars, Yandex.Key achievements includes:— Building and scaling the professional leadership team (from scratch to up to 40 people) and being a key driver of the development of LabelUp company culture;— Building whole departments & processes both internal and external;— Strategic planning, increasing profitability of the agency;— Managing all company’s budgets and resources, including the salary fund;— Supervising tenders, pitches & IM strategies preparation;— Elaborating the pricing policy for all agency's clients;—24/7 maintaining a high level of clients service;— Supporting the brand image creation, and production of all LabelUp content & visual products;— Driving the creation of industrial training materials for IM market & own LabelUp media such as https://impulse.labelup.ru.— Representing the interests of the LabelUp as the first person in media & conferences; Show less

  • COO

    Nov 2018 - Jul 2021

  • Head Of Marketing

    Aug 2017 - Oct 2018
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  Goodlook

  Apr 2019 - now

  Сo-owner

  Fast growing fashion e-com App

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  Reca Ventures

  Aug 2021 - now

  Founder & Managing Partner

  Reca Ventures is an early stage investment company focused on creator economy market. We invest in CreatorTech companies, launch our own digital products and invest in creators directly.