Robrecht Danneels

Experience

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  Duotecno

  Mar 2014 - Sept 2014

  Marketing and Communications Assistant

  Internship in marketing and communications at a high-end home automation firm in Bruges, Belgium

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  Tense

  Jun 2014 - Sept 2016

  Sales & Marketing Assistant

  Voluntary internship at a high-end switch and home automation firm in Belgium.Key responsibilities:- Development of the vision and strategy translated in the business plan together with the commercial manager- Development of sales and marketing tools to support the sales team- Project lead in developing the tradeshow booth and marketing/sales materials.

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  FLYSE

  Jun 2015 - Jun 2016

  Marketing

  FLYSE (Flanders Youth Society for Entrepreneurship) is a student organization associated to the University of Ghent which frequently organises events including guest lectures, workshops, events in cooperation with partners and informal evenings.The organization provides a way to get in contact with entrepreneurs, companies, other business related organizations and business schools

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  Lantmännen Unibake

  May 2017 - Jun 2017

  In-House-Consultant

  A two-month-placement in Bagshot, London together with 2 other businessschoolstudents.Key responsibilities were to identify and assess new market opportunities, come up with route-to-market options and make an investment analysis providing a next lever for growth within the foodservice industry in the UK. In this role we were reporting directly into the UK Managing Director

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  Alpro

  Jul 2017 - Oct 2021

  As Key Account Manager Out-of-Home I am responsible for a wide range of channels such ascatering, wholesale, QSR and Horeca within the Belux-market. In these channels I am responsible for the business development(bothfarming and hunting) with following key responsibilities:- Target definition and planning/resource allocation- Growth plan development, implementation & monitoring- Marketing and category alignment: lead in defining & implementing tactics on -pricing, promo and assortment- Business analysis/data management & reporting Show less As a Jr. Retailer Brand Manager (product & business) at divisional level, I am responsible for developing and managing the portfolio of retailer brands(multi-category) in the BENELUX. In this role, I am in a central position between different departments in which I combine following key responsibilities: - Lead new product development (NPD): ideation, product development, feasibility and launch into the market- Key account management: developing the right portfolio of products, prepare business cases, advice on pricing strategy/tactics and support meetings- Market analysis: monitor the plant-based retailer brand market by using Nielsen and IRI data in combination with internal conducted consumer research in order to develop the right portfolio of products and grow the category- Financial reporting and analysis Show less

  • Key Account Manager Out-of-Home BELUX

    Jun 2019 - Oct 2021

  • Jr. Retailer Brand Manager BENELUX

    Jul 2017 - Jun 2019
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  Danone

  Oct 2021 - now

  Leading the Market Strategy of the plantbased and dairy segments in Switzerland leveraging some of our iconic brands: Alpro, Activia, Actimel, Danette, Danonino...- Team-lead- Identifying new business opportunities and opening up new growth platforms and channels unleashing the power of data & analytics- Development of category and channel specific 5P-strategies and tactics based on market, customer and shopper analysis + deployment to the customers - Establishing and leading strategy, category workshops and assortment meetings at Coop, Migros and other trade partners Show less

  • Senior Market Strategy Manager

    Mar 2023 - now

  • Market Strategy Manager

    Oct 2021 - Mar 2023