Caroline Morrow

Experience

• 

  Neon Ambition

  Jan 2015 - Jan 2016

  Account Management Intern

  Working at Neon Ambition introduced me to the digital marketing industry. Common tasks included preparing media plan proposals, doing keyword research and composing monthly reports for clients. I also gained valuable client relations experience by regularly attending client meetings. Another project I was responsible for was developing buyer personas for a content marketing campaign. After passing the AdWords Fundamentals and Search Advertising certifications I had the opportunity to go to the Google Austin office for a 2 day AdWords bootcamp and full day of account management training. There I learned some best practices for managing and optimizing AdWords accounts and how to be an effective account manager. Show less

• 

  Oracle

  Jul 2017 - Mar 2018

  Business Development Representative

  As a member of Oracle's Human Capital Management Cloud division, goal is to help enterprise organizations fully integrate hire-to-retire solutions for HR professionals and generate new business for an assigned field-aligned teamAchieved quarterly attainment every quarter in seat with 196% attainment in Q2 FY18, 218% attainment in Q3 , 198% Q4, and in Q1 FY19 202%

• 

  Oracle

  Aug 2018 - Jan 2020

  Account Executive

  Inside and Outside Account Management Rep for all things Oracle Analytics.

• 

  Sequoia Consulting Group

  Aug 2019 - now

  - I apply my in-depth understanding of the Sequoia business model to define, document, develop, and deploy actionable metrics, guiding decision-making. - I transform and model data, ensuring an efficient data pipeline using tools such as Github, Snowflake, and DBT (Data Build Tool). - I utilize UX design principles to create insightful dashboards in Tableau CRM, Power BI, and Metabase.- I manage and execute projects comprehensively, including requirement gathering, data modeling, dashboarding, deployment, training, and documentation. Show less -Created Salesforce Lightning dashboards for real-time sales metric monitoring.-Improved sales efficiency by approximately 2600 hours through the implementation of Salesforce inbox, task management records, ZoomInfo, and other tools.-Hosted engaging presentations, including offsite, weekly org-wide meetings, and training events.-Applied Salesforce Admin Certification skills to design and optimize Lightning account pages and opportunity layouts, transitioning our client-facing org from classic to Lightning. Show less

  • Data Analyst

    Nov 2021 - now

  • Product Operations Analyst

    Jul 2021 - Nov 2021

  • Sales Operations Analyst

    Jul 2020 - Jul 2021

  • Office Manager & Executive Assistant

    Aug 2019 - Dec 2020