Melina Schell

Education

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  ESB Business School, Reutlingen University

  2017 - 2020

  Bachelor of Science - BS International Business Final grade: 1.8 (German grading system)

  Major Marketing & StrategyThesis: "An analysis of economic and environmental impacts of mass tourism in Bali"Final thesis grade: 1.5 (German grading system)

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  NEOMA Business School

  2019 - 2019

  Bachelor of Science - BS International Business

  Semester abroadModules: Global Marketing, Search Engine Marketing and Community Management, Entrepreneurship, Psychology and Organizational Behavior, Negotiation, French for Communication

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  Dublin City University

  2020 - 2021

  Master of Science - MS Digital Marketing

  Activities and Societies: Top of the class graduate Highly applied, data-driven digital marketing program with client-based projects.Modules and Projects:- Digital Marketing Mechanics & Authorship Digital Marketing Audit; SEO Project; Content Marketing- Digital Advertising & Communications Google Ad Grants Campaign Management- Digital Marketing & eBusiness Management PRINCE2 Agile Project Management; Digital Marketing Plan- Data Analytics & Metrics Google Analytics,… Show more Highly applied, data-driven digital marketing program with client-based projects.Modules and Projects:- Digital Marketing Mechanics & Authorship Digital Marketing Audit; SEO Project; Content Marketing- Digital Advertising & Communications Google Ad Grants Campaign Management- Digital Marketing & eBusiness Management PRINCE2 Agile Project Management; Digital Marketing Plan- Data Analytics & Metrics Google Analytics, Tableau and Excel training; Big Data Social Media Analysis; Marketing Performance Measurement Model- Applied Web Design & Development HTML and CSS; Design, Development and Usability Testing of a Brochure- and an E-Commerce Website- Strategic Thinking & Marketing Strategies Case Study Analysis; Market Analysis Report Show less