Melina Schell

Melina Schell

Au Pair in Dallas, TX

Followers of Melina Schell372 followers
location of Melina SchellSwitzerland

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  • Timeline

  • About me

    Digital Marketing Enthusiast 👩‍💻 & Content Creator ✍️ | Lifelong Learner - curious, enthusiastic & open-minded 💡| Think positive! 🙌

  • Education

    • ESB Business School, Reutlingen University

      2017 - 2020
      Bachelor of Science - BS International Business Final grade: 1.8 (German grading system)

      Major Marketing & StrategyThesis: "An analysis of economic and environmental impacts of mass tourism in Bali"Final thesis grade: 1.5 (German grading system)

    • NEOMA Business School

      2019 - 2019
      Bachelor of Science - BS International Business

      Semester abroadModules: Global Marketing, Search Engine Marketing and Community Management, Entrepreneurship, Psychology and Organizational Behavior, Negotiation, French for Communication

    • Dublin City University

      2020 - 2021
      Master of Science - MS Digital Marketing

      Activities and Societies: Top of the class graduate Highly applied, data-driven digital marketing program with client-based projects.Modules and Projects:- Digital Marketing Mechanics & Authorship Digital Marketing Audit; SEO Project; Content Marketing- Digital Advertising & Communications Google Ad Grants Campaign Management- Digital Marketing & eBusiness Management PRINCE2 Agile Project Management; Digital Marketing Plan- Data Analytics & Metrics Google Analytics,… Show more Highly applied, data-driven digital marketing program with client-based projects.Modules and Projects:- Digital Marketing Mechanics & Authorship Digital Marketing Audit; SEO Project; Content Marketing- Digital Advertising & Communications Google Ad Grants Campaign Management- Digital Marketing & eBusiness Management PRINCE2 Agile Project Management; Digital Marketing Plan- Data Analytics & Metrics Google Analytics, Tableau and Excel training; Big Data Social Media Analysis; Marketing Performance Measurement Model- Applied Web Design & Development HTML and CSS; Design, Development and Usability Testing of a Brochure- and an E-Commerce Website- Strategic Thinking & Marketing Strategies Case Study Analysis; Market Analysis Report Show less

  • Experience

    • Cultural Care Au Pair

      Jul 2015 - Jul 2016
      Au Pair in Dallas, TX
    • ESB Business School, Reutlingen University

      Oct 2017 - Jan 2018
      International Relations Student Assistant

      - Working with TYPO 3 on a new website- Editing photographs- Updating and creating information material (PowerPoint, Excel)

    • Ford-Werke GmbH

      Jun 2018 - Dec 2018
      Marketing & Sales Intern, Advertising Department

      - Marketing- and media-planning in coordination with media agencies- Assessing cooperation offers, editing cooperation contracts- Assisting in the choice of online and offline advertising material- Supporting fairs, events and social media marketing- Creating marketing presentations and reportings

    • Lufthansa

      Jan 2020 - Mar 2020
      Content & Dialogue Marketing Intern

      - Coordinating national newsletter content with creative agency and departments, briefing the agency- Editing destinations, prices & links with the Lufthansa newsletter tool- Supporting production of newsletter market versions Switzerland & Austria- Quality control of national newsletter and of market versions Switzerland & Austria- Creating & evaluating newsletter benchmark analysis- Initiating Microsoft Teams structure to enhance digital collaboration across teams

    • Pakilia GbR

      Jul 2020 - Nov 2020

      - Developing and implementing social media posting plan- Photo and video selection and editing for Instagram and Facebook- Texting and hashtag selection for Instagram and Facebook - Developing and implementing a social media posting plan for stories and feed- Conceptualising and creating email newsletter with MailChimp- Managing and improving Amazon and Avocadostore web shop presence

      • Social Media Marketing

        Oct 2020 - Nov 2020
      • Online Marketing & E-Commerce Strategy Intern

        Jul 2020 - Sept 2020
    • SPOT Werbung AG

      Sept 2021 - now
      Digital Content Managerin
  • Licenses & Certifications

    • Excel Data Manipulation and Formatting

      Kubicle
      Oct 2020
    • Google Ads Display Certification

      Google Digital Academy (Skillshop)
      Apr 2021
      View certificate certificate
    • Google Ads Search Certification

      Google
      Oct 2020
      View certificate certificate
    • Enterprise Design Thinking Practitioner

      IBM
      Jan 2021
      View certificate certificate
    • Google Ads Measurement Certification

      Google
      Nov 2020
      View certificate certificate
    • Excel Formulas and Functions

      Kubicle
      Oct 2020
    • Google Ads Apps Certification

      Google Digital Academy (Skillshop)
      Apr 2021
      View certificate certificate
    • Google Analytics for Beginners

      Google
      Nov 2020
      View certificate certificate
    • Principles of Statistics

      Kubicle
      Oct 2020
    • Advanced Google Analytics

      Google
      Dec 2020
      View certificate certificate