Malika Singh

Experience

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  Scupo Info Solutions Pvt Ltd

  Jul 2019 - Jan 2020

  Co-Founder & CTO

  Raised to Monthly Processed INR 1 Lakh on our Platform Last Valued at INR 1 Crore by Seed Funding RoundAs the Co-Founder and CTO of an EdTech and event management startup, I was responsible for leading the development and implementation of our platform, which was an automated event O2O marketing platform for brands focused on providing a platform hosted by Schools and Universities with the integration of event sponsors within the platform to bring about a change in the industry to make events a better marketing platform. In addition to my technical responsibilities, I was also involved in strategic planning and decision-making for the startup. Our startup was incubated at NASSCOM 10,000 Startups and Shaheed Sukhdev College of Business Studies Innovation and Incubation Foundation which provided us with valuable resources and support as we worked to bring our platform to market. Show less

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  Bizmarvel

  Nov 2020 - Feb 2021

  UI/UX Designer

  • Collaborated directly with the CEO and development team, engaging in multiple projects.• Meethome: Independently designed a mobile app focused on community engagement, facilitating connections for jobs, rentals, and experiences in new cities. This involved a deep understanding of user needs in community-based platforms.• Shnipp: Conceptualized and executed the design of a unique mobile app providing a platform for discovering local deals and a marketplace for buying and selling goods through an intuitive swipe interface.• Ayurvy: Led the design of an e-commerce website for eco-friendly edible products. This encompassed complete branding, including logo and package design, enhancing the product's market appeal and user experience Show less

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  Internshala

  Feb 2021 - Jul 2022

  Product Designer

  • Worked on the designs for the student recruitment web platform, enhancing the job and internship application experience for candidates.• Collaborated with cross-functional teams to design and launch student-centric products, including a premium subscription plan and student digest.• Led the ideation and execution of over 20 theme-based acquisition, volunteering, and branding campaigns, encompassing responsive web pages, marketing materials, HTML emailers, illustrations, and animations.• Independently designed major branding initiatives, such as 'The Dream Icon Experience' and 'Internshala's 11th Birthday' campaign, gaining recognition on prominent platforms like the Times of India.• Conceptualized and created more than 20 theme-based static and animated HTML emailers, targeting both student and employer audiences. Show less

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  PARTH

  Aug 2022 - May 2023

  Product Designer

  Crex:• Led the CREX website redesign, aligning it with the brand's identity and ensuring a user experience comparable to the mobile app, which boasts over 10 million downloads.• Pivotal in expanding CREX's reach to 25+ countries, capturing 18% of the market in Asia-Pacific and engaging over 300 million cricket enthusiasts, establishing CREX as a global cricket updates platform.• Utilized data analytics to guide design decisions, contributing to an all-time retention rate of 52% and achieving 6 million daily active users (DAUs).• During the World Cup and IPL 2023 we saw record-breaking stats with 7.3 million DAUs during the finals, surpassing the previous 6.6 million high during IPL 2023.• Ranked as one of the top 5 trending apps on the Google Play Store with a 51% conversion rate.• 'CREX' keyword searched 4,596,778 times on Google, a 183% increase, making it a top sports category keyword.• Acquisition of over 4 million users during the World Cup, including 2.5 million first-time users.• A 95% increase in average user engagement time compared to IPL 2023.Metafur:• Successfully spearheaded the design and management of MetaFur's e-commerce furniture platform, delivering a fully responsive and user-friendly website.• Led a comprehensive redesign, collaborating closely with stakeholders, furniture designers, marketing teams, and developers to create a cohesive and effective online presence.• Played a pivotal role in defining website features, conducting in-depth market research, and overseeing the entire execution process. Show less

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  CYBEES

  Feb 2023 - Nov 2023

  Product Lead

  • Spearheaded the end-to-end design of Cybees' web and mobile applications, enhancing user engagement by integrating insights from extensive market research.• Led and integrated cross-functional teams in development, design, marketing, and operations, fostering collaboration and efficient execution of design-centric projects.• Drove user acquisition and platform growth, onboarding 2,000+ influencers and executing over 40 brand campaigns, leveraging user-centric design strategies.• Implemented data-driven design improvements, resulting in a 30% increase in daily active users and a 25% reduction in user drop rates, underscoring a strong understanding of user experience and behavior.• Maintained high brand satisfaction, evidenced by 100% of brands frequently engaging with the platform, a testament to the intuitive and effective design of the user interface.• Amplified social media presence from 100 to over 2,000 followers through impactful visual and graphic design, directly contributing to increased brand visibility and user engagement. Show less

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  Self-employed

  Jan 2024 - now

  Freelance Product Designer & Consultant

  Provided consulting services to startups, addressing their product and graphic design needs. Conducted UX audits for websites and MVPs, executed logo design, packaging design, and crafted compelling pitch decks for clients across diverse industries.