Imran Khalid

Experience

• 

  Lahore School of Economics

  Sept 2011 - Dec 2013

  Teaching Assistant
• 

  RDAP Law Consultants

  Dec 2014 - Apr 2016

  Freelance Digital Marketing Assistant
• 

  Zameen.com

  May 2016 - Nov 2017

  Digital Marketing Associate

  Roles & Responsibilities:• Google Display, App, YouTube and Search network advertising.• Remarketing Campaigns for deep funnel targeting.• Liaison with the Design Team for creating attractive Images, Videos & LightBox Ads.• Landing Page development for achieving high CTR and Conversion.• Providing Content For Search Ads of Zameen and its Sister Website Bayut.com.• Daily based reporting & optimization of Campaigns to meet Monthly Targets.• Ensure Lowest Levels of CPC and CPA to achieve the highest Possible ROI.• Conducting Competitor analysis and providing strategic recommendations to maximize productivity.• Incorporating web analytics data into Marketing Strategy Planning using platforms such as Google Analytics. Show less

• 

  Dubizzle Group

  Nov 2017 - now

  • Designing, implementing and overseeing all aspects of digital marketing campaigns; monitoring campaign planning, budgets, performance and growth• Google SEM Campaigns; defining campaign structures congruent with latest keyword match types, bidding strategies, ads and audiences’ best practices• Standard & Dynamic Display, YouTube and Shopping campaigns on Google• Facebook Website Conversion, Lead Generation, Catalog Sales, Traffic and Awareness based campaigns• App Marketing: Running UAC based App Installs & App Engagement campaigns on Google, Apple Search Ads & 3rd Party Solutions• Auditing the website taxonomy and implementing site wide conversion tracking via GTM• Integrating App measurement solutions like Google Analytics, Firebase and Appsflyer to help teams make data backed decisions• Collaborating & meeting with Google & Facebook teams on digital strategy, optimization, beta products, features, and case studies• Bringing in ideas for website improvements (UX,CX) and coordinating with the design and development team to implement the improvements• Monitoring Team Performance and conducting evaluations. Accomplishing staff results by communicating job expectations and appraising job results Show less

  • Senior Manager Performance Marketing

    Mar 2022 - now

  • Performance Marketing Manager

    Aug 2020 - Feb 2022

  • Digital Marketing Specialist

    Nov 2017 - Aug 2020
• 

  OLX Pakistan

  Nov 2020 - now

  Senior Manager Performance Marketing