Alex Petrou

Alex Petrou

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location of Alex PetrouGreece

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  • Timeline

  • About me

    Brand Manager @ Monster Energy

  • Education

    • EADA - Escuela de Alta Dirección y Administración

      2011 - 2012
      International Masters Marketing
    • London Metropolitan University

      2005 - 2011
      Bachelor of Business Administration (B.B.A.) Marketing/Marketing Management, General Honors
    • ALBA Graduate Business School

      2015 - 2015
      Professional Diploma Digital Marketing
  • Experience

    • Monster Energy

      Apr 2014 - now

      - Devised and implemented communication strategies and campaigns for Monster Energy and Predator brands across multiple regions, increasing overall brand visibility by 40%.- Positioned and retained Predator Brand as the market leader in Nigeria and Kenya; led Predator to become the fastest-growing FMCG brand in Egypt with a 10% market share within 3 months.- Directed and managed creative teams to develop compelling content and visuals, resulting in a 30% increase in audience engagement.- Developed and executed comprehensive campaign structures, including messaging, production, and distribution, ensuring effective brand communication and contributing to a 15% growth in sales. Show less - Initiated and led communication efforts for the SEE market—Greece, Cyprus, Bulgaria, and Romania—as the region's first Communications Manager.- Developed and implemented digital and traditional media content tailored to local markets, resulting in a 35% increase in customer engagement.- Achieved a tenfold increase in media visibility within two years, significantly boosting brand awareness and contributing to a 20% growth in sales.- Formulated and executed the communication strategy for the SEE region, aligning with global brand objectives and successfully adapting to regional market trends.- Fostered and maintained strong media relationships throughout the region, enhancing collaboration and securing premium media placements. Show less

      • Brand Manager EMEA

        Nov 2023 - now
      • Communications and Content Manager ME, NWE Africa, SEE

        May 2020 - Nov 2023
      • Communications & Content Manager SEE - GCC

        Sept 2016 - May 2020
      • Communications Manager SEE

        Apr 2014 - Aug 2016
  • Licenses & Certifications

    • Content Strategy

      YouTube
      Mar 2017
  • Honors & Awards

    • Awarded to Alex Petrou
      Bronze Medal for the use of Multimedia features in Content Digital Media Awards May 2017
    • Awarded to Alex Petrou
      Best Marketing Plan for 2011-2012 EADA Business School Oct 2012 http://www.eada.edu/html/nlmasters/1209/nlmayen-06.html