Alex Petrou

Experience

• 

  Monster Energy

  Apr 2014 - now

  - Devised and implemented communication strategies and campaigns for Monster Energy and Predator brands across multiple regions, increasing overall brand visibility by 40%.- Positioned and retained Predator Brand as the market leader in Nigeria and Kenya; led Predator to become the fastest-growing FMCG brand in Egypt with a 10% market share within 3 months.- Directed and managed creative teams to develop compelling content and visuals, resulting in a 30% increase in audience engagement.- Developed and executed comprehensive campaign structures, including messaging, production, and distribution, ensuring effective brand communication and contributing to a 15% growth in sales. Show less - Initiated and led communication efforts for the SEE market—Greece, Cyprus, Bulgaria, and Romania—as the region's first Communications Manager.- Developed and implemented digital and traditional media content tailored to local markets, resulting in a 35% increase in customer engagement.- Achieved a tenfold increase in media visibility within two years, significantly boosting brand awareness and contributing to a 20% growth in sales.- Formulated and executed the communication strategy for the SEE region, aligning with global brand objectives and successfully adapting to regional market trends.- Fostered and maintained strong media relationships throughout the region, enhancing collaboration and securing premium media placements. Show less

  • Brand Manager EMEA

    Nov 2023 - now

  • Communications and Content Manager ME, NWE Africa, SEE

    May 2020 - Nov 2023

  • Communications & Content Manager SEE - GCC

    Sept 2016 - May 2020

  • Communications Manager SEE

    Apr 2014 - Aug 2016