Nadda Ratreetham

Experience

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  RLG Group of Companies

  Jun 2015 - Nov 2015

  Social Media Planner

  Social Media Planner of RLG Group of Companies- Building and executing social media strategy - To create content based on project objective- Track and monitor content result- Report the effect of social and content marketing

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  KidD Meepanya

  Dec 2015 - Nov 2017

  Creative Content Creator

  - Liaising with clients and interpreting their briefs- Building and executing social media strategy through competitive and audience research- Responsible for overall content and able to create content based on project objective- Provide high level content required to executing the business unit’s content marketing planning- Track and monitor content result

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  Initiative

  Nov 2017 - Mar 2019

  Senior Digital Strategist

  - Contributor to impactful communications plan development to meet client needs-Assist with the analysis and evaluation of media partner proposals to prepare recommendations that best meet the media objectives and strategies of a plan.- Functions as a primary point of contact with the clients and agency partners for all requests concerning media planning and strategy.- Responsible for developing the digital media skills and knowledge base of those more junior as well as supervise, advise and counsel the group in all daily account activities.- Strong capability to communicate effectively and engage clients on a day-to-day basis from taking on briefs, present media plans and manage day-to-day campaign implementation- Achieve performance KPIs for clients which works to prove the value of paid search, social & biddable to the clients and internal teams Show less

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  GroupM Nexus

  Nov 2020 - Mar 2023

  Biddable Media Senior Specialist

  - Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.- Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.- Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis. Show less

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  Advertium Technologies CO. L.L.C

  May 2024 - now

  Media Buying