Sara Hoff

Experience

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  W.W. Grainger

  Jan 2002 - Jan 2008

  Govt. Sales Mgr

  - Managed $24M sales portfolio for PA- Designed programs to drive sales growth- Negotiated/executed major contracts- Coached managers/facilitated sales process- Added incremental revenue of $5M- Saved $1.2M via standardization/consolidation- Drove growth of GE Lighting Program

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  GE

  Feb 2008 - Dec 2013

  Promoted to build revenue and sales relationships and increase brand awareness of fixture division.- Revamped sales strategies to fuel revenue growth in the Northwest region.- Collaborated with senior leadership to ensure sales alignment with overall business strategy and secure leadership buy-in.- Built strong sales agency and strategic distribution partner relationships to drive market share.- Led and coached sales force to meet key business challenges.- Worked cross-functionally to support sales agenciesQ1 2013 results: Grew volume 78% over prior year. Accomplishments & Awards- Q2 2013 results: grew volume 110% over the prior year- Q2 GE Clear Thinker Award. Show less Selected to redesign business model for Lamp and Ballast agency in the Northwest region.- Redesigned business model for Lamp and Ballast agency in the Northwest region.- Collaborated with field sales reps and directors to improve sales model and drive sales opportunities.- Participated with leadership in bi-weekly sales and market updates to direct channel sales strategies based on customer insights.- Developed account and distributor relationships to build GE inclusion in approved and preferred supplier list. Show less - Developed and executed sales strategies to establish market leadership in retail LED space- Utilized solution-selling to close new accounts and increase sales with existing clients- Conducted extensive research on competitors, customers, and market segments to drive new product development- Collaborated to implement national signage programs and regain a $6M "big box" retailer account- Facilitated a major national signage program and secured a $3.5M specification in the first year- Successfully sold an enterprise lighting solution valued at $1.5M annually- Acquired big brand accounts, generating $1.5M in revenue over 3 years Show less

  • NW Fixture District Manager

    Feb 2013 - Dec 2013

  • Northwest Channel Manager

    Nov 2011 - Feb 2013

  • Sales Development Mgr.

    Jan 2010 - Jan 2012

  • Lead Account Manager

    Feb 2008 - Jun 2010
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  Columbia Green Technologies

  Jan 2014 - Jan 2014

  Director of National Sales

  Columbia Green, Sales Manager – North America, Portland, OR- Directed and led a national sales organization to drive revenue growth in North America.- Served as the primary point of contact in growing indirect sales through channel partners and related groups.- Developed and mentored a sales team to fuel success in growing market share.- Motivated, trained, and incentivized partners through comprehensive support.- Refined and executed strategic sales plans as the "voice of the customer" to generate revenue and value from operational initiatives.- Managed the entire sales cycle and provided ongoing account management. Show less

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  Orion Lighting

  Sept 2015 - Jun 2017

  Director, Channel Sales-US West

  Sales Accomplishments - Successfully implemented a Channel To Market Strategy for Orion, adding 26 agents and 6 Regional Sales Managers across the US, Canada, and Mexico.- Led the charge in changing the internal mindset towards utilizing the channel-to-market mode by effectively demonstrating its value to customer service, marketing, and all levels of leadership.- Coached and mentored internal and external sales teams to adopt a consultative sales approach, enhance their operating rhythm, and capitalize on strategic sales opportunities. Show less

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  LSI Industries Inc.

  Aug 2017 - Oct 2019

  Regional Sales Manager, West

  Sales Accomplishments - Successfully coached and developed manufacturer's representatives to become valuable extensions of the sales team by implementing strategic plans to maximize efficiency.- Provided Voice of Customer to Sales Leadership, Product Management, and Plant Operations about products, prices, and trends driven by the West Coast. - Created and managed incentive programs to drive sales at distribution and manufacturer representatives.

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  GE Current, a Daintree company

  Oct 2019 - Sept 2022

  Referred by multiple agency principals for building strong relationships with clients, turning around declining sales trends, and identifying ways to make it easy to do business. Proven reputation as a trusted professionalKey Sales Leadership Accomplishments:- Reversed West Region business and increased sales revenue by over 10% annually. - Managed a multi-million dollar sales plan for lamps and fixtures, which involved coordinating with manufacturer's representatives, specification sales managers, lighting sales engineers, and strategic account managersDevelop Sales Strategy- Designed and executed a comprehensive sales strategy that involved building strong relationships with key accounts premium distribution channels, and working closely with agency principals to achieve rapid sales expansionCross-Functional Team Leadership- Successfully boosted customer satisfaction by proactively collaborating with internal stakeholders to pinpoint and implement process improvements. Show less

  • Regional Vice President of Sales-West Region

    Jul 2020 - Sept 2022

  • Area Manager-Sales, So Cal, AZ, S NV

    Oct 2019 - Jul 2020
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  Current Lighting

  Sept 2022 - now

  Regional Vice President Sales-Southwest Region

  Regional Vice President Sales for the Southwest Region, I lead the South and West Regions after the merge of GECurrent & Hubbell Lighting. Responsible for maintaining and growing fixture and controls business while driving new sales opportunities. Key Sales Leadership Accomplishments:- Evaluated channel partner relationships by ending an underperforming partnership and bringing on a new partner who helped us achieve our goals- Provide leadership, oversight, and development of multi-million dollar region and a team. - Optimized the team to make them key contributors to the growth of the regionChannel Partner Enablement:- Assess and optimize agency partners and electrical distributors base to exceed sales goals, ensure proper training, and maximize the effectiveness of sales enablement tools.Develop Sales Strategy:- Creating the region strategy for lighting manufacturer rep agencies and electrical distribution.- Consistently analyze evolving business trends and performance KPI’s to optimize team performance and structure. Show less