CHI HAN CHEN

Experience

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  Levi's® Footwear & Accessories

  Jan 2010 - Jul 2010

  Server

  Customer Engagement:Engaged with customers by providing product information and utilizing marketing tools at the point of sale.Time Management & Efficiency:Effectively managed time and prioritized tasks in a fast-paced retail environment to ensure efficient customer service.

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  Working Holiday in Australia

  Sept 2010 - Sept 2011

  Backpack

  Needs Assessment & Solutions:Identified diverse employer needs and developed customized solutions to effectively address them.Technical & Operational Skills:Developed practical skills in machinery operation, equipment handling, and effective problem-solving in diverse work environments.Multicultural Experience:Collaborated successfully within a multicultural workforce, broadening my global perspective and enhancing cross-cultural communication skills.

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  Shangri-La Hotels and Resorts

  Feb 2013 - Jan 2014

  Team Leader

  Team Leadership:Led a team in a fast-paced, customer-centric environment, ensuring exceptional guest satisfaction through consistent staff training and adherence to company policies.People Management:Motivated and mentored team members, effectively resolving conflicts and making decisive operational decisions in the manager's absence.Achievements:Recognized for outstanding performance, earning the Silver Star of the Customer Delight Team within three months and achieving the youngest promotion to Team Leader within seven months. Show less

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  KFC

  Jul 2014 - Jun 2015

  Marketing Assistant

  Data Analysis and Market Insights:Produced planning reports, integrated data, and deeply analyzed existing data and collected market intelligence to provide references for marketing strategy development.Social Media Management and Performance Achievement:Responsible for Facebook fan page management, planned and executed marketing activities, successfully achieving traffic key performance indicators (KPIs), effectively enhancing social media influence.Market Research and Analysis:Executed market research projects, grasped market trends and consumer behavior through analyzing existing data and collecting market intelligence.Administrative and Project Support:Assisted the Marketing Director with secretarial duties and assisted in the execution of various marketing projects.Strengths:Proficient skill with Excel and Tableau (data extraction and integration programs), highly efficient (once held both secretarial and assistant positions simultaneously). Show less

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  互動資通股份有限公司

  Jun 2015 - Jun 2016

  Marketing Assistant

  Digital Marketing Analysis and Execution:Analyzed digital marketing tools and planned, executed, and tracked online advertising effectiveness (familiar with Google Analytics, Google Ads, etc.) to optimize marketing effectiveness.Private Cloud Product Marketing Strategy:Planned private cloud product marketing strategies, including online activities, mobile marketing, official website planning, and product presentations to increase product market awareness.Marketing Content Design and Production:Designed various marketing promotional materials, produced EDM/DMs, and was responsible for copywriting to effectively convey product information.Strengths:Proficient skill with digital marketing tools, online advertising, marketing copywriting, and holding product presentations. Show less

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  ADLINK Technology

  Jun 2016 - Jun 2017

  Product Marketing

  Market Marketing Strategy and Execution:Responsible for product market marketing strategy planning and execution, highlighting product value through content strategies and effectively addressing customer pain points to expand potential customer interaction.Digital Marketing Planning and Analysis:Planned and executed digital marketing campaigns, using tools such as Google Analytics and Google Ads to track and analyze online advertising effectiveness to optimize marketing effectiveness.Cross-Departmental Collaboration and Marketing Material Production:Worked closely with product managers (PMs) to produce marketing materials such as product catalogs, white papers, and datasheets, and was responsible for English-to-Chinese translation of press releases.International Exhibition Planning and Execution:Responsible for the arrangement, planning, and execution of exhibits at exhibitions around the world, ensuring smooth exhibition operation and achieving expected results.Strengths:Go-To-Market Strategy Development, Product Marketing Planning, Online Advertising, International Exhibition Planning. Show less

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  國眾電腦 LEOSYS

  Aug 2017 - Jul 2020

  Senior Digital Marketing Consultant

  Digital Advertising Strategy and Execution:Responsible for digital advertising strategy planning, implementation, and optimization on platforms such as Google, YouTube, Yahoo, Facebook, and Instagram, managing an annual Google Ads budget exceeding NT$15 million.Client Relationship Management and Consulting:Independently provided digital marketing services to 40 companies, offering professional consulting and customized solutions, including ad copywriting, Google Analytics website traffic analysis, performance optimization, and final report preparation.Marketing Budget and Event Management:Responsible for managing corporate marketing budgets, planning and executing new product launch events, and providing digital media strategy feedback to optimize conversion goals and achieve key performance indicators (KPIs).Website Analysis and Optimization:Used website analysis tools to help clients improve SEO rankings and used tools such as GTM, Data Studio, Search Console, and SimilarWeb to conduct website and competitor analysis, and maintained Google My Business listings to enhance online marketing effectiveness.Successful Client Cases:Lion travel, Trend Micro, ADLINK Industrial PC, SAG RFID, Silks Club Hotel, etc. Show less

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  InterServ International Inc.

  Jul 2020 - Jun 2021

  Marketing Supervisor

  Responsible for Achieving Company Sales Targets:Managed annual marketing budget and strategy planning, execution, and performance analysis, including advertising, KOL collaboration, and brand marketing.Proficient in Digital Advertising Operations and Management:Independently managed advertising campaigns on Google, YouTube, Facebook, and Instagram, with experience in evaluating and deciding on advertising agencies (such as Appier and OneAD), with a quarterly budget exceeding NT$2 million.Excellent Data Analysis Skills:Proficient in analysis tools such as Appsflyer and Firebase, able to deeply analyze various key performance indicators (KPIs), including retention rate, APRRU, DAU, PCU, revenue, CPI, registration rate, ROI, and ROAS, and optimize marketing strategies accordingly.Marketing Planning and Execution:Responsible for annual social media marketing planning, game website planning and construction, website analysis, remarketing, and deep linking operations, and actively expanded brand cross-industry collaboration opportunities.Achievement:The registration rate exceeded the KPI by 131%, and the CPI was reduced by 58% Show less

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  WAFERLOCK

  Jun 2021 - now

  Marketing Manager

  Industry: Smart Building, Automation Products: Robots, Robotic Arms, Smart Locks, Intercoms, Cloud Access Control Systems, AppsBrand Growth & Revenue Generation: - Managed annual marketing budget, maximizing ROI through strategic allocation.- Drove revenue growth by collaborating with KOLs and implementing international marketing strategies.New Product Launch Planning & Execution:- Led new product launches (robots, robotic arms, smart locks, etc.), overseeing all stages from market research to post-launch analysis.- Ensured successful market entry and sales targets through market analysis and product positioning.Digital Marketing & Brand Image Building:- Managed digital marketing campaigns (SEO/SEM, Amazon, Google Ads, Google Tag Manager (GTM), Google Data Studio, Google Search Console) with a NT$2M+ budget, boosting online visibility.- Engaged target audiences across social media platforms (YouTube, Facebook, Instagram, X, LinkedIn, LINE@).- Produced product videos to enhance brand image and drive sales.Official Website Development & Management:- Led the end-to-end development of six product websites, managing a 4-person team.Optimized website content and UX, increasing traffic and conversions.News Media Collaboration & International Awards:- Managed global media relations (online & offline), including interviews and press releases (1+/month).- Secured multiple international awards, elevating brand recognition.Global Exhibition Planning & Execution:-Led major international exhibitions (Computex, ISC West, IFSEC, etc.), coordinating a 50-person team and a NT$6M+ budget.Competitive Analysis:- Conducted in-depth competitive analysis (SWOT, SimilarWeb, etc.) to inform company strategy.Key Achievement:- Improved key product keyword ranking from Google search page 18 to page 1 through SEO, Google Ads, and partnerships.Strengths:- Product Go-to-Market, International Brand Marketing, Large-Scale Exhibition Planning, Web Development. Show less