Pramitha Salsa

Experience

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  Himpunan Mahasiswa Ilmu Kesejahteraan Sosial Universitas Indonesia (HMIKS UI)

  Jun 2020 - Mar 2021

  • Coordinate four subdivisions: media partners, publication, design, and documentation.• Forming ideas and concepts from the planning stage to the closing of the event through editorial plans, content creation, collaborating with media partners, and controlling the overall progress of each subdivision. • Coordinate three subdivisions: publication, design and documentation.• Create concept designs through the establishment of an editorial plan and focus on content creation.

  • Deputy Coordinator of Creative Media - Social Wellfair

    Nov 2020 - Mar 2021

  • Deputy Coordinator of Publication, Design, and Documentation - SALT UI

    Jun 2020 - Dec 2020
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  Mechtech.idn

  Feb 2021 - Apr 2021

  Creative Writer

  • Writing technology, educational, and soft-selling content aimed at college students• Social media report and analysis• Simple content design

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  Telkom Indonesia

  Jul 2021 - Aug 2021

  Mentee of MentorKU by LivinginTelkom

  Learn and develop self-growth and design thinking aimed at its implementation and developing skills.

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  KOMPAS GRAMEDIA

  Aug 2021 - Feb 2022

  Digital Marketing Analyst

  • Analyzing the development of several retail businesses (bookstore, f&b, and sport-music)• Conducting market research to develop retail business plans• Competitor analysis• Develop marketing strategies

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  Sehat Jiwa Bahagia

  Feb 2022 - Oct 2022

  • Assist in planning mental health education programs• Observation and evaluation of the implementation programs• Guide and facilitate the running of the event as MC• Developing product knowledge information in various types of content on social media

  • Event Organizer

    Aug 2022 - Oct 2022

  • Program Specialist

    Feb 2022 - Aug 2022
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  Buzzohero

  May 2022 - Aug 2022

  Social Media Specialist

  • Managing brand's social media• Copywriting• Reporting and social media analysis• Being a talent on Tiktok's video

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  Henkel

  Dec 2022 - now

  Portfolio & E-commerce

  • Leveraged data analysis and market research to contribute to the development and execution of strategic e-commerce plans, aligning with overall brand objectives.• ⁠Cross-functional collaboration with business, channel, and IT regional teams to monitor e-commerce performance, conduct business analysis, and develop strategic plans to enhance market position.• ⁠Researched for brand protection to eliminate counterfeit products.• ⁠Developed and implemented omnichannel strategies encompassing social media, KOL collaborations, community development, and offline activations to optimize lead generation and enhance brand engagement within the e-commerce ecosystem.• ⁠Developed strategic communication initiatives, including press releases and internal newsletters, to ensure consistent brand messaging that drives business results and elevates brand visibility.• ⁠Enhanced brand visibility with social media and POSM strategies.• ⁠Managed coordination and fostered collaborative endeavor with third-party vendors in handling marketplaces, social media, and event organizers to ensure effective brand execution across platforms.• ⁠End-to-end project management for events such as exhibitions, conferences, pop-up stores, and coaching clinics. Show less