April Allenbrand

Experience

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  Grocery Outlet

  Jan 1994 - Jan 1997

  Assistant Marketing Coordinator

  Planned and developed advertising and promotional strategies for retail supermarket, consisting of 111 independently owned and operated stores. Executed grassroots marketing materials and store opening launch plans.

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  RR Donnelley

  Jan 1997 - Jan 2000

  Customer Service Representative

  Executed mass direct mail programs, achieving 100% error-free production year over year, 98% on-time delivery, and increased customer satisfaction for leading national printing company.

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  Callahan Creek

  Jul 2000 - Nov 2004

  Senior Account Executive

  Implemented integrated marketing and direct response programs for retail pet food manufacturer, including execution of new product launches with in-store and direct-to-consumer marketing programs, retail branding materials and displays, and new pet owner acquisition programs.

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  Nicholson Kovac

  Nov 2004 - Apr 2010

  Management Supervisor

  Lead annual strategic planning process for primarily agricultural-focused B2B account teams and oversaw the execution of plans, including new product launches, print, radio and digital advertising, direct marketing, events, and website development. Additionally participated in RFPs and presentations resulting in new agency business.

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  PBI-Gordon Corporation

  Apr 2010 - Oct 2018

  Senior Manager of Marketing Communications

  Oversaw strategy, operations, content, delivery, budgeting and analytics with a remarkable in-house marketing communications team consisting of account managers, designers, copywriters, digital strategists, and web developers for the company’s B2B and B2C pest management and animal health divisions. Ensured the activities aligned with business goals and priorities to hit revenue goals. Stayed on top of competitors, trends, marketing technologies and consumer behavior to inform and modernize the department for optimal execution. Show less

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  Cerner Corporation

  Nov 2018 - Apr 2021

  Ownership of downstream marketing strategy for our AWS and Cognitive focus areas, with significant contribution to the product business unit and strategic direction to cross functional stakeholders across the product lifecycle. Partnering directly with Corporate Marketing to develop promotion and positioning strategy, and with Program and Field Marketing to ensure the alignment of messaging and collateral to various target audiences. Additionally, overseeing marketing campaigns and monitoring their effectiveness and ROI for future strategies. Show less

  • Director, Downstream Product Marketing

    Sept 2020 - Apr 2021

  • Manager | Marketing Strategist, Government Services

    Nov 2018 - Sept 2020
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  Albaugh, LLC

  Apr 2021 - now

  Director of Marketing - North America

  Responsible for leading all marketing and communication activities for the various Albaugh North American business segments – US and Canada Crop Protection, Seed Treatment and Turf & Ornamental.