Natalie Owdom

Experience

• 

  Gap Inc./Old Navy

  Nov 2008 - Dec 2013

  Merchandise Manager / Depository Manager

  • Promoted to a merchandising manager within 1 year based on proven results-orientation• Plan, control, and revise product layout and assembly of displays to increase sales and customer experience• Administer cash flow operations including register audits, payroll, and sales analysis reports

• 

  Nordstrom

  May 2011 - Aug 2011

  Sales Associate

  • Commission based Sales Associate (Lingerie)• Listed twice as Top 10 Sales Associate of entire store with top sales volume/day• Delivered excellent customer service and custom fittings to women of all ages• Managed and processed online purchases, transfers, and alterations with highest accuracy

• 

  Larson Family Winery

  Mar 2013 - Aug 2015

  • Serve as an integral part of the executive leadership team and responsible for overseeing the winery’s overall marketing and strategic planning programs; collaborate with Retail Operations Team to develop training plans and strategies to increase sales• Build and manage relationships with vendors, partners, and clients with top level of service• Direct the planning, coordinating, and execution of all winery events including wine club, corporate, private, and offsite events• Organize multiple winery outreach programs and participation in community organizations and events• Create wine club, tasting room, and event plans, budgets, and evaluations that include insights for improvement• Develop marketing campaigns, incentive programs, strategies to increase sales, club memberships, and traffic• Analyze data and various sales and marketing reports to drive decision-making and evaluate consumer behavior• Design marketing collateral including brochures, menus and e-newsletters to proficiently promote winery and represent brand• Maintain up-to-date information on website and all social media platforms and develop content to build engagement• Solely spent 6 months developing and designing the first ecommerce site for Larson Family Winery and integrated it with current company website• Manage all online store functions and capabilities for ecommerce sales by evaluating the website user experience and identifying ways to improve and enhance the shopping experience Show less • Manage 2500 wine club member accounts and foster relations with top level of service to create value for wine club members• Develop goals, outline objectives, and maintain standard operating procedures involving wine clubs for the tasting room team • Create wine club release schedules, content, newsletters, and marketing campaigns to maintain a successful wine club program• Develop and implement various retention programs, promotions, and incentives to drive club growth, sales, and brand loyalty• Generate new and fresh ideas for wine club programs to expand wine club member base Show less • Recognized as the top sales associate achieving highest wine club membership sales during 4th quarter in 2013• Master wine portfolio consisting of 3 brands and winery history to deliver strong service to customers• Tailor client presentation and interact with guests to ensure and maintain exceptional hospitality and customer service• Set up and execute V.I.P. tours and tastings while providing excellent customer service to maintain and contribute to the quality of the winery experience Show less

  • Marketing Director

    Oct 2014 - Aug 2015

  • Wine Club Manager

    Jan 2014 - Oct 2014

  • Tasting Room Associate

    Mar 2013 - Jan 2014
• 

  ISOA Group, Inc

  May 2013 - Dec 2013

  Marketing Intern / Project Manager

  • Coordinate and lead all marketing activities including company social media profiles and weekly conference calls involving SEO campaign• Analyze website performance and recommend improvements and identify ways to improve company website and forums• Research rankings and statistics of keyword searches to drive traffic to company website• Collaborate with colleagues to execute blog posts on industry forums and premium sponsored content sites to enable back linkage to website• Manage social networking marketing on Facebook, Twitter, LinkedIn, and Google+, and Tumblr• IBM PartnerWorld Participation and Involvement• Execution of Industry Webinars and Conferences Show less

• 

  Muscardini Cellars

  Aug 2015 - now

  • Developed and executed business strategies to drive growth, profitability, and brand recognition; aligning goals with the winery's mission and ensuring efficient execution of all business operations. Developed and implemented new standard operating procedures to improve business performance which resulted in increase in income by 160% in 2020.• Oversaw senior leadership and department managers responsible for production, accounting, hospitality, wine club, wholesale, and sales & marketing. Provided multi-functional team leadership and executed the brand plan to achieve key business objectives. Oversaw department strategy development, program implementation, and analyzed business metrics.• Collaborated with winemaking team, completed depletion analysis, and analyzed sales by product to create annual harvest plan, bottling schedule, and release schedule.• Designed and implemented marketing strategies to increase brand recognition and customer engagement. Built relationships and established partnerships with various DTC entities, local accounts, wholesalers, and third-party sales companies. Worked with brokers and distributors to expand regions to build our accounts, open new key accounts, build the Muscardini Cellars brand, and optimize POs. • Prepared and managed budgets, forecasts, financial planning activities, cash flow analysis, and company growth projections. Monitored expenses, optimized resource allocation, and identified cost-saving opportunities. Provided timely reports, data, and analytics to stakeholders.• Recruited, trained, and managed a diverse sales team, setting clear performance goals and providing regular feedback.• HR: Evaluated performance and executed leadership team reviews. Managed employee benefits and healthcare and maintained workers compensation policy and claims.• Ensured compliance with state and federal regulations related to wine production, sales, licensing, distribution, health regulations, sales tax reporting, and insurance. Show less • Led the development and execution of strategic initiatives that elevated the winery's brand visibility and drove revenue growth.• Managed all aspects of marketing, from copywriting and content creation to social media strategy, email marketing, and public relations. By consistently ensuring brand alignment across all touchpoints, I helped strengthen the winery’s position in a competitive marketplace.• Collaborated with key teams, including Tasting Room, Wine Club, and Events, to enhance customer experience and drive both membership growth and retention. Through well-planned events, trade outreach, and targeted campaigns, I successfully increased foot traffic, maximized revenue, and reinforced the winery's premium image.• Led marketing and communications strategies that expanded the winery’s digital presence and customer base.• Curated and executed all onsite and offsite winery events, increasing brand engagement and driving sales.• Cultivated strong media relationships, securing coverage in various trade publications.• Developed and maintained promotional calendars and budgets, consistently exceeding sales and event goals.• Created profiles and managed all company social media channels leading to +25% yearly increase in customers Show less

  • General Manager

    Mar 2020 - now

  • Director of Sales and Marketing

    Aug 2015 - Mar 2020