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Emily Burns

Emily Burns

Freelance content development, search optimization, and analytics

Followers of Emily Burns814 followers
location of Emily BurnsGreater Boston

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  • Timeline

  • About me

    Senior Vice President, Analytics and Paid Media at M Booth

  • Education

    • Concordia University

      -
      BA Sociology

  • Experience

    • Freelance, self-employed

      Apr 2006 - Aug 2009
      Freelance content development, search optimization, and analytics

      Researched strategic SEO keywords, wrote search-optimized article content, and consulted on site UX and design. Set up site analytics implementations and interpreted results to provide clear and actionable recommendations.

    • Data Conversion Laboratory

      Aug 2009 - Oct 2010
      Marketing Coordinator

      Oversaw the initial implementation of Google Analytics tracking code and produced reports for senior management recommending site and channel optimizations. Drove a 50% lift in site organic traffic by turning the e-mail newsletter into a search-engine optimized blog.

    • Practising Law Institute

      Oct 2010 - Apr 2013
      Marketing Analyst Manager

      - Led the web marketing team and managed all online marketing activations and analysis.- Integrated data silos by linking internal e-commerce database to Google Analytics data.- Developed data strategies and data collection processes.- Reported and presented on campaign and site performance to upper management. - Oversaw all landing page design, conversion optimization, paid search, and SEO.

    • Publicis

      Apr 2013 - Nov 2018

      Led strategic analytics practice for Publicis New York Managed a team to lead tagging, data strategy, and analytics for L'Oreal USA (Garnier), Abbott Therapeutic Nutrition (Similac), and Red Lobster.Led newsdesk and analytics for Similac "In Support of New Moms" 2015 Campaign (Effie Gold Medal, PR Week Campaign of the Year) and "More Than a Costume" Halloween campaign for Doctors without Borders (Webby Award, Effie Silver, Cannes Bronze). Led digital and integrated analytics for P&G Tampax, Swiffer, Dawn, Cascade, Prilosec, and Pepto Bismol as well as L'Oreal (Garnier) and Abbott Therapeutic Nutrition (Similac). Led digital and integrated analytics for L'Oreal (Garnier), Citibank, Aflac, and Nestlé Coffee-Mate.

      • Associate Director, Analytics and CRM

        Sept 2016 - Nov 2018

      • Analyst Manager, Strategy and Analytics

        Jul 2015 - Aug 2016

      • Senior Analyst, Strategy and Analytics

        Jan 2014 - Jun 2015

      • Digital Marketing Analyst

        Apr 2013 - Dec 2013

    • M Booth

      Nov 2018 - now

      Leads strategic analytics capability for M Booth

      • Senior Vice President, Analytics and Paid Media

        Jun 2021 - now

      • Vice President, Strategic Analytics and Paid Media

        Apr 2019 - Jun 2021

      • Senior Director, Strategic Analytics

        Nov 2018 - Mar 2019

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Emily Burns
      Effie for Goodworks - Non Profit - SILVER Effie Jun 2016 Client: Doctors Of The WorldCampaign: More Than A Costume
    • Awarded to Emily Burns
      GOLD EFFIE AWARD WINNER - 2016 Similac Effie May 2016 Client: SimilacCampaign: In Support of New Moms
    • Awarded to Emily Burns
      Be On Top 5 Be On Top 5 Global Videos Oct 2015 Client: Similac Campaign: #EndMommyWars Top 5 Global Videos - October 2015
    • Awarded to Emily Burns
      Non-Profit Jay Chiat Award - GOLD Jay Chiat Oct 2015 Client: Doctors of the WorldCampaign: More Than a Costume
    • Awarded to Emily Burns
      Health & Wellness Cannes Lion - BRONZE CANNES Jun 2015 Client: Doctors Of The WorldCampaign: More Than A Costume
    • Awarded to Emily Burns
      Integrated Campaign Led By Social - MERIT ONE SHOW 2015 Client: Doctors of the WorldCampaign: More Than A Costume
    • Awarded to Emily Burns
      Webby Award Winner for Charitable Organizations/Non-Profit Webby Awards 2015 Client: Doctors of the WorldCampaign: More Than A Costume
    • Awarded to Emily Burns
      FWA Site of the Day FWA Apr 2014 Client: CitiCampaign: Citi Olympic's "Every Step of the Way"