Marcelle Allen

Experience

• 

  Odyssey.

  Jun 2017 - Jul 2018

  Contributing Editor for the Odyssey community at Villanova University.Generated 25,000 total page views over 36 articles in one year. Created one original, relevant article per week.Utilized various social media platforms (Facebook, Twitter, Pinterest, Reddit, Tumblr, StumbleUpon, Instagram) to share and promote weekly articles. Generated +8,900 article views and +2,000 shares in three weeks

  • Contributing Editor

    Sept 2017 - Jul 2018

  • Content Creator

    Jun 2017 - Jul 2018
• 

  Comcast

  Jun 2017 - Aug 2017

  Communication Intern

  Reviewed and edited a daily newsletter for internal employee communications.Assisted in the production of a monthly television show for customer service employees.Conducted interviews to create content for a weekly internal customer service newsletter.Gained understanding of internal communication strategies for customer service centers across the country. Gained understanding of digital customer service through social media organization programs.Assisted in the update of employee customer service communication websites.Gained understanding of internal corporate communication systems and strategies. Show less

• 

  U.S. Department of Veterans Affairs

  Jul 2018 - Sept 2018

  Intern

  Responsible for shadowing OAWP Deputy Director and provided administrative support during daily meetings, travel and office activity. Support included:Attended & assisted in preparation for a Congressional hearing. Wrote blog articles & conducted market research related to OAWP’s activity and mission.Organized external press releases related to Veterans Affairs.Created advertisement for OAWP to be featured in Veterans Affairs locations nationwide.

• 

  Be Well Nova

  Aug 2018 - Apr 2019

  Contributing Writer

  Created and edited weekly articles for Be Well Nova, a health, wellness, and culture blog focused on Villanova students.Used social media platforms such as Instagram, Facebook, Twitter, and Snapchat to promote article engagement.Utilized social media platforms to advertise for the growing platform.

• 

  Orangetheory Fitness

  Sept 2018 - May 2019

  Sales Associate

  Recruited new customers and issues existing customer upgrades through Inbound & Outbound sales calls along with converting walk-in traffic.Managed onboarding activities of new customers.o On-boarded 18 new customers over the first 2 months.Ensured customers understood class health impact and provided consent to original sales offer.Conducted initial pre-class orientation on health equipment & programs.Processed client paperwork and made follow up client service satisfaction calls. Show less

• 

  QVC

  May 2019 - Mar 2020

  Provided analytics utilized in reporting performance of display campaigns.Assisted with marketing trend research.Updated and built out new and existing display and paid social campaigns.Assisted with management of paid social ad calendar. Supported consumer public relations team execute beauty, fashion, and home goods initiatives.Compiled publicity and promotional materials for media distribution.Fulfilled approx. 15 various media requests from national outlets such as O, The Oprah Magazine, Refinery29, and E! Online per week.Assisted with planning and customer service execution of QVC's Beauty Bash event with over 3,100 attendees.

  • Display & Paid Social Digital Marketing Intern

    Jan 2020 - Mar 2020

  • Consumer Public Relations Intern

    May 2019 - Dec 2019
• 

  Nationwide

  Jul 2020 - Aug 2024

  Manage and execute the Nationwide Property & Casualty (P&C) Social Media Program strategy.Support independent agents and internal sales partners in establishing and maintaining an optimized social media presence for their businesses.Create and deliver weekly original social content to Nationwide intermediaries via Sprinklr, a social media management program.Lead monthly webinars and training sessions for groups of 200+ agents on topics such as social selling, profile optimization, and social media trends & best practices.Lead monthly social analytics reporting reviews for marketing management partners and use data-driven insights to inform content strategy. Show less Managed a weekly content calendar for cross-Property & Casualty (P&C) social selling content for the Nationwide Agency Partners LinkedIn Showcase Page and Hearsay Systems/Sprinklr platform.Developed Nationwide’s P&C B2B go-to-market social media content planning process and partnered across PL and CL marketing to obtain business alignment on social media messaging and content strategy.Facilitated the implementation and training of Bynder, a digital asset management tool that enables marketers to utilize branded templates to self-serve and create social cards, flyers, web banners, and other marketing assets.Wrote 4-6 pieces of original social copy and created corresponding social cards per week. Show less Managed a weekly content calendar for cross-Property & Casualty (P&C) social selling content for the Nationwide Agency Partners LinkedIn Showcase Page and Hearsay Systems/Sprinklr platform.Developed Nationwide’s P&C B2B go-to-market social media content planning process and partnering across PL and CL marketing to obtain business alignment on social media messaging and content strategy.Facilitated the implementation and training of Bynder, a digital asset management tool that enables marketers to utilize branded templates to self-serve and create social cards, flyers, web banners, and other marketing assets.Wrote 4-6 pieces of original social copy and creating corresponding social cards per week. Show less

  • Specialist, Digital Marketing

    Nov 2021 - Aug 2024

  • Specialist, Marketing Management

    Sept 2021 - Nov 2021

  • Sr Analyst, Marketing Management

    Jul 2020 - Sept 2021
• 

  J.P. Morgan Asset Management

  Aug 2024 - now

  Social Media Strategist & Community Manager, Associate

  Content is intended for institutional/wholesale/professional clients and qualified investors only (not for retail investors) as defined by local laws and regulations. J.P. Morgan Asset Management is the brand for the asset management business of JPMorgan Chase & Co. and its affiliates worldwide (collectively “JPM”).Comments may not reflect those of J.P. Morgan or its affiliates. Content is intended for US audience only, and should not be considered a recommendation or endorsement by JPM for any product, service or strategy specific to any individual investor’s needs. JPM is not responsible for third-party posted content. "Likes", "Favorites", shares, similar functionality or content appearing on third party websites should not be considered an endorsement of JPM products or services. Show less