Talk to sales Try for Free
Rico Piehler

Rico Piehler

Followers of Rico Piehler2000 followers
location of Rico PiehlerAustralia

Connect with Rico Piehler to Send Message

Connect

Connect with Rico Piehler to Send Message

Connect

  • Timeline

  • About me

    Senior Lecturer in Marketing, Branding Expert, Consultant

  • Education

    • University of Bremen

      -
      Doctor of Economics and Social Sciences (Dr. rer. pol.) Internal Brand Management summa cum laude

    • University of Bremen

      -
      Diplom-Ökonom (equ. to Master of Science in Business Studies and Economics) Business Studies and Economics

  • Experience

    • Mondelēz International (former Kraft Foods)

      Jan 2004 - Jan 2005

      • Graduand Consumer Marketing Côte d’Or

        Jan 2005 - Jan 2005

      • Intern Consumer Marketing Milka

        Jan 2004 - Jan 2005

    • Chair of Innovative Brand Management, Faculty of Business Studies & Economics, University of Bremen

      Jan 2005 - Jan 2010

      • PHD Student

        Jan 2009 - Jan 2010

      • Research Assistant

        Jan 2005 - Jan 2009

    • KEYLENS Research Center

      Jan 2010 - Jan 2012

      • Senior Consultant

        Jan 2011 - Jan 2012

      • Consultant

        Jan 2010 - Jan 2011

    • University of Bremen

      Jan 2013 - Jan 2019
      Assistant Professor at the markstones Institute of Marketing, Branding & Technology

      Assistant Professor at the Working Group Innovative Brand Management (former Chair of Innovative Brand Management)

    • Macquarie University

      May 2020 - now

      • Senior Lecturer in Marketing

        Jan 2022 - now

      • Lecturer in Marketing

        May 2020 - Dec 2021

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Rico Piehler
      ANZMAC Conference 2023 - Best Paper in Track Award – Marketing Strategy, Branding and Brand Management Australian and New Zealand Marketing Academy Dec 2023
    • Awarded to Rico Piehler
      Highly Commended - Vice-Chancellor's Learning and Teaching Student-Nominated Award 2023 Macquarie University Nov 2023
    • Awarded to Rico Piehler
      ANZMAC Conference 2021 - Best Paper in Track Award – International Marketing & Strategy Australian and New Zealand Marketing Academy Dec 2021
    • Awarded to Rico Piehler
      ANZMAC Conference 2018 - Best Paper in Track Award – Digital Marketing and Social Media Australian and New Zealand Marketing Academy Dec 2018