Rico Piehler

Rico Piehler

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  • Timeline

  • About me

    Senior Lecturer in Marketing, Branding Expert, Consultant

  • Education

    • University of Bremen

      -
      Doctor of Economics and Social Sciences (Dr. rer. pol.) Internal Brand Management summa cum laude
    • University of Bremen

      -
      Diplom-Ökonom (equ. to Master of Science in Business Studies and Economics) Business Studies and Economics
  • Experience

    • Mondelēz International (former Kraft Foods)

      Jan 2004 - Jan 2005
      • Graduand Consumer Marketing Côte d’Or

        Jan 2005 - Jan 2005
      • Intern Consumer Marketing Milka

        Jan 2004 - Jan 2005
    • Chair of Innovative Brand Management, Faculty of Business Studies & Economics, University of Bremen

      Jan 2005 - Jan 2010
      • PHD Student

        Jan 2009 - Jan 2010
      • Research Assistant

        Jan 2005 - Jan 2009
    • KEYLENS Research Center

      Jan 2010 - Jan 2012
      • Senior Consultant

        Jan 2011 - Jan 2012
      • Consultant

        Jan 2010 - Jan 2011
    • University of Bremen

      Jan 2013 - Jan 2019
      Assistant Professor at the markstones Institute of Marketing, Branding & Technology

      Assistant Professor at the Working Group Innovative Brand Management (former Chair of Innovative Brand Management)

    • Macquarie University

      May 2020 - now
      • Senior Lecturer in Marketing

        Jan 2022 - now
      • Lecturer in Marketing

        May 2020 - Dec 2021
  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Rico Piehler
      ANZMAC Conference 2023 - Best Paper in Track Award – Marketing Strategy, Branding and Brand Management Australian and New Zealand Marketing Academy Dec 2023
    • Awarded to Rico Piehler
      Highly Commended - Vice-Chancellor's Learning and Teaching Student-Nominated Award 2023 Macquarie University Nov 2023
    • Awarded to Rico Piehler
      ANZMAC Conference 2021 - Best Paper in Track Award – International Marketing & Strategy Australian and New Zealand Marketing Academy Dec 2021
    • Awarded to Rico Piehler
      ANZMAC Conference 2018 - Best Paper in Track Award – Digital Marketing and Social Media Australian and New Zealand Marketing Academy Dec 2018