Michelle Holmes

Experience

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  Ross Products Division of Abbott Labs

  Jan 1995 - Jan 1999

  Sales Executive
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  WebMD

  May 1999 - Mar 2003

  District Sales Manager/Account Executive
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  John Daugherty Realtors

  Aug 2004 - Apr 2006

  Residential Real Estate Agent
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  Martha Turner Properties

  May 2006 - Dec 2007

  Residential Real Estate Agent
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  MarketShare

  Nov 2008 - Mar 2010

  Marketing Consultant
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  Smoothie King (SKFI)

  Mar 2010 - Nov 2010

  Field Marketing Consultant

  *Planned and implemented local marketing strategies for franchise owners*Developed and executed social media and local email marketing*Ensured compliance with all corporate marketing initiatives

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  James Coney Island

  Nov 2010 - Apr 2021

  Director of Marketing

  *Accountable for all aspects of marketing strategy and execution for 17 locations that included strategic budget planning and multi-channel marketing*Implemented integrated marketing solutions including digital-programmatic, PPC, SEO, and social media advertising along with print, outdoor and radio advertising for branding and call to action campaigns. *Directed and managed all creative design, production and implementation for menu design, collateral, merchandise and website*Led internal communication strategy with stakeholders to effectively implement annual marketing calendar and all internal/external promotions as well as reinforce brand standards within units*Interviewed, hired and managed all external media agencies and contractors including PR, graphic design, photography, digital and traditional media partners*Implemented and managed third-party delivery platforms to maximize sales and promotions. Resulted in $960,000 in incremental annual sales*Installed branded, turn-key loyalty program in all units increasing customer frequency by 20% and average check by 18%*Identified, evaluated and executed marketing opportunities in the community including local and regional sponsorship programs and catering events.*JCI brand ambassador for all TV, radio and on-site events Show less

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  Mind Dance Marketing, Inc.

  May 2021 - Jun 2024

  Senior Brand Manager, Chick-fil-A Houston & South Florida

  Responsible for strategic planning, implementation and management of all market campaigns, activations, events, and partnerships for Chick-fil-A Houston and South Florida including budget management, marketing collateral fulfillment and media planning.

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  Portico PM

  Jun 2024 - now

  Director of Marketing