Josh Englund

Experience

• 

  Skagit Spartans Hockey Club

  Jan 2004 - now

  President

  Mentored 80+ players of all ages through great leadership and coaching skills:• Improved, managed, and maintained four separate leagues utilizing Excel spreadsheets for accuracy• Built website in Adobe Dreamweaver with knowledge of HTML coding to provide game times, team rosters, individual stats as well as overall league information• Utilized MailChimp to blast email updates to current and potential players

• 

  Prismatic Imprints & Photography

  Mar 2006 - May 2008

  Business Owner & Photographer

  • Developed and rendered creative prints and photographs for an average of 40 customers per quarter.• Oversaw all aspects of the organization including marketing, accounting, general administration, and managing 40 team accounts worth $20K. • Served as lead photographer; conducted photo sessions and created marketing materials. • Increased product add-on purchases by 51% via implementing competitive pricing strategy for photo sessions.• Utilized Adobe Creative Suite to create 100% of promotional materials from websites to flyers and banners. Show less

• 

  Skagit Skate

  May 2008 - Dec 2016

  • Coordinated a web redesign via WordPress content management systems that focused on consumer-focused design that included a launch of an online booking system which resulted in a 26% increase in online bookings. Provided training to staff on new software implementation.• Launched monthly promotional sign-up list via MailChimp to drive and grow our email list organically, increased the list by 300% in five months. • Utilized Adobe Creative Suite such as Photoshop, InDesign, Dreamweaver and Illustrator to create 100% of promotional materials from websites to flyers to branding.• Utilized story-telling strategies to grow business exposure via social media platforms on Facebook, Instagram and Twitter. Integrated platforms with website to re-market to active users. Show less • Envisioned and executed operational improvements, key content and marketing projects, and vital sales strategies for the organization. • Selected, hired and trained a team of 12 in performing tasks that promoted the organization/brand, engaged current customers, and secured new customers. Developed training curriculum for customer service best practices; updated and documented employee handbook. • Implemented an Excel daily sheet to analyze data sets that improved sales strategies, gained additional customer insights, and improved customer experience – increased revenue by 8+% Show less

  • Marketing / General Manager

    Nov 2012 - Dec 2016

  • General Manager

    May 2008 - Nov 2012
• 

  Northwest Hot Spring Spas Inc

  Dec 2016 - Feb 2018

  Marketing Manager

  Efficiently led and administered automated marketing campaigns utilizing Infusionsoft Customer Relationship Management (CRM) software for individual product lines that increased the lead closing ratio by 13+%. • Efficiently managed automated email marketing campaigns via Infusionsoft Customer Relationship Management (CRM) software for individual product lines that increased the lead closing ratio by 13+%. • Spearheaded the relaunch of website in WordPress that increased lead form submissions by 9% by monitoring website traffic metrics in Google Analytics such as unique visitors, page views, user drop-off, and form abandonment. • Successfully managed $100K in advertising budget across all digital and print advertising campaigns including search, display advertising, and social media platforms while meeting all deadlines.• Effectively planned and executed monthly sales promotions consisting digital marketing content strategies including Google AdWords (search and display), organic and paid social media channels, automated email blasts via Infusionsoft, website landing page creation, and traditional marketing channels such as direct marketing mail and newspaper inserts.• Supervised sales team of four across two locations in generating average monthly sales of $200K. Assessed market position and industry trends, devised advertising strategy, and presented to senior management. Show less

• 

  Skagit Skate

  Feb 2018 - now

  Established new promotional campaigns by developing re-marketing campaigns in Facebook and Google AdWords to drive both online purchases and facility visits.• Design and coordinate all marketing assets utilizing Adobe Creative Suite including: info-graphics, brochures, banners, social media assets, video assets, in-store posters, writing materials, press materials and website assets.• Develop and drive engagement with social media content (Facebook, Twitter and Instagram) including campaign and media planning, content creation, branding, time management, data analysis metrics, optimization and reporting. Improve digital presence in local area.• Manage projects such as SEO/SEM and PPC using Google Analytics, Google AdWords and Social Media Insights.• Introduce a strategic marketing budget by determining spending limit and produce proficient seasonal budget. Identify emerging digital trends to stay current with core customers. • Plan and organize all marketing assets to define a strategic direction for events and private parties to increase awareness. Maintain and oversee booking software for events, private parties and birthday parties. Show less

  • General Manager

    Jan 2019 - now

  • Digital Marketing Manager

    Feb 2018 - now