Deepika Sobti

Experience

• 

  Modern India Architects Pvt Ltd

  Jun 2011 - Dec 2011

  Summer Internship

  Worked on presentation and working drawings for residential and commercial projects such as AWHO Group Housing, Greater Noida, Hari Niwas Palace, J&K, and Raipur Steels and gained office environmental experience, behavioral work, and exposure.

• 

  FRDC ~ Future Research Design Company

  Jun 2012 - Aug 2012

  Summer Internship

  Worked on conceptual strategies and design process of Retail brands such as Biba, EKA, Parx, and Benelave.

• 

  AA Architects

  Sept 2013 - Jul 2014

  Junior Architect

  • Created innovative concepts for affordable group housing developments targeting regionaldevelopers.• Coordinated stakeholders by providing architectural designs, financial models, and mock-ups,and sourced finishes and FF&E in collaboration with vendors, contractors, clients, and internalteams.

• 

  Abhimanyu Dalal Architects

  Jul 2014 - Jul 2015

  Architect

  • Effectively led the end-to-end design conceptualization, execution, and coordination of luxury residential projects in partnership with the Principal Architect.• Utilized Design thinking and Project management methodologies to foster cross-functional collaboration among stakeholders and ensure client buy-in by effectively communicating and presenting design concepts.

• 

  Livspace

  Jul 2015 - Dec 2017

  Lead Designer and Business Strategist

  • Generated $1M revenue growth by strategically onboarding mid-to-high ticket clients through end-to-end design processes including client pitching, presentations, and sales funnel management.• Ensured the successful delivery of projects through project management, resource allocation, and cross-functional collaboration among stakeholders, resulting in an improved customer experience and significant referrals.

• 

  Social Media

  Jan 2018 - Jan 2019

  Content Creator

  - Successfully led social media strategy, content development, and collaboration initiatives for beauty, lifestyle, and travel brands.- Maintained authentic and engaging brand sponsorship and communication with marketing teams and stakeholders.- Achieved outstanding results by crafting effective strategies that boosted follower engagement, resulting in 2500+ organic Instagram followers within just 45 days.

• 

  Cloud Kitchen

  Jan 2019 - Mar 2020

  Consultant

  Led a team of 3 to improve restaurant business operations. Streamlined menu planning, optimized inventory control, and improved customer service for greater efficiency, profitability, and customer satisfaction. Successfully planned and executed 8 multicultural events to increase community engagement. Devised effective social media strategies to increase revenue, customer satisfaction, and brand visibility.

• 

  Net Impact NYC

  Oct 2022 - Aug 2023

  Design and Business Strategist

  Project 1: My Happy Tummy Club • Conducted comprehensive market research and analyzed business operations and leasing vs. buying scenarios, leading to a projection of 300% profitability growth over the next 3 years. • Developed effective business strategies based on primary research of 15 customer interviews and secondary research findings, resulting in an enhanced overall customer experience through the implementation of specialty food labels for dietary restrictions.• Created marketing strategies to elevate brand awareness and identified potential partnerships for diverse marketing channels and culinary schools for training restaurant staff with special needs. Project 2: Adult Non-Alcoholic Beverage Association (ANBA)• Led a team of 4 members in identifying undiscovered sectors and prospective ANBA collaborators to elevate brand visibility through adept strategic collaborations.• Demonstrated effective leadership in team management and design strategy, and identified key intervention opportunities, to drive substantial growth and amplify ANBA’s outreach. Show less

• 

  Stories of South Asians

  Jul 2023 - now

  Strategist - Researcher, Founder

  This community-driven social media platform addresses the specific challenges faced by South Asians, particularly Indians relocating abroad after turning 18. With many unaware of the prolonged visa struggles in the US, where Indians wait an average of 134 years for Green Cards according to a recent Cato Institute analysis, the platform serves as the largest South Asian Expat's storytelling platform. The US government's yearly cap of 140,000 employment-based visas and the 7% per-country limit have resulted in a backlog of 1.8 million cases, predominantly affecting Indians, causing mental health issues and anxiety within the community. By sharing the experiences of resilient expatriates worldwide, the platform offers insights into navigating both professional and personal aspects of life abroad.• Implemented Human-Centered Design and User Research methodologies to identify pain points of South Asian expats, establishing a user-centric social media platform on Instagram and LinkedIn. • Developed storytelling platform, achieving 1 million+ organic reach and over 7,000+ followers in 90 days. • Conducted in-depth user research, including over 300 interviews, and podcast hosting to enhance user experience and effectively address community needs. • Cultivated a global, community-driven brand by aligning business goals with cultural insights, yielding a diverse monetization strategy that included collaborations, consulting services, ad revenue, merchandise, digital products, sponsored content, and exclusive memberships. Show less

• 

  Gapingvoid Culture Design Group

  May 2024 - now

  Consultant

  Transforming workplace culture across all organizations to drive exceptional business outcomes.