Waqas Sheikh

Experience

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  IMAGE SYSTEM

  Feb 2001 - Oct 2005

  Business Development Manager

  Over 4 years of experience in Technical Sales/Marketing and Technical Support in Oil & Gas, Petrochemical Industry, Water & Power Utilities, Telecommunications, Airlines, Ministry of Defense ,Ministry of Education, Professional Training Centers, Banks & Financial Institutions, Universities & Technical Colleges in Middle East .

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  Siemens

  Nov 2005 - Sept 2008

  Manager Airport Solutions

  Started Airport Solutions department in KSA for Siemens’ portfolio including Airfield Lighting, Baggage Handling, Electrical & Security solutions, IT Solutions with following activities. Met sales financial objectives by forecasting requirements; prepared an annual budget; scheduled expenditures; analyzed variances; initiated corrective actions.Established sales objectives by creating a sales plan and quota for districts in support of national objectives.Maintained and expanded customer base by counseling district sales representatives; built and maintained rapport with key customers; identified new customer opportunities.Recommended product lines by identifying new product opportunities, and/or product, packaging, and service changes; analyzed consumer needs and trends; tracked competitors.Project Resource Management, Contract negotiations & management for on time delivery. Procurements related to projects both from local & International suppliers.Forecast Budget preparation & strategy development & execution of Policies.Coordination with Siemens One department for Airports located in Siemens' HQ and CoC. Show less

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  ADB SAFEGATE

  Oct 2008 - Jun 2020

  Define, implement and monitor Business & Sales Strategies within ADB Safegate to grow in leading portfolio of Airfield, Gate, Tower & Digital Solutions and services.To support large base of existing customers and partners and to penetrate in new segments in each focused areas by driving new business initiatives.Mentor and Manage cross-cultural teams emerged as a result of merger of two strong organizations.Ensure adherence to efficient and effective process management placed within group using the innovative workflows.Continuously monitoring the performance and effective gap analysis to achieve the agreed targets set in the yearly budget. Show less Lead by signing all time best deal in the region with long term partnership approach.Steered business on growth trajectory by selecting the right partners.Gained the trust of decision makers at client's end by addressing the pending actions within given time frame and achieved the desired KPIs.Demonstrated upside in top-line thru focused solution streams thru effective partner management approach.Effective key account management by addressing the need of various stakeholders with different demand. Supported the delivery team by bridging the gap.Positioned to continue securing business by addressing customer's demands. Show less Collaborating with senior executives to establish and execute a sales goal for the region ( 15 Countries)Managing a sales team in order to maximize sales revenue and meet or exceed corporate-set goalsForecasting annual, quarterly and monthly sales goalsAssisting sales personnel in their techniquesDeveloping specific plans to ensure growth both long and short-termEducating sales team with presentations of strategies, seminars and regular meetingsReviewing regional expenses and recommending improvements Show less Responsible to provide advance airfield lighting solutions in Middle East & carrying out the following activities. - Pre-Qualifications with end clients, major contractors in government & private sector- Pre- Sales, Business Development & sales activities. Visits to clients, Technical exchange meetings, Seminars & Exhibitions- Cost Estimation, Technical & Commercial Proposals, Bid Negotiations for complete loop till Order in Take- Post sales support to customer for product delivery, handling claims, technical support- Customer Services activities like arranging site visits, troubleshooting, online support- Forecast, progress reports, budget preparation & regional coordination to Head Quarter- Always work and act as a team player and trust on mutual support & coordination to achieve the optimum results Show less

  • Regional Sales Director - Middle East

    Aug 2017 - Jun 2020

  • Key Account Manager- ADAC

    Jan 2015 - Jun 2020

  • Managing Director Abu Dhabi Int'l Airport

    Dec 2015 - Aug 2017

  • Regional Head- Middle East

    Oct 2008 - Dec 2015

  • Branch Head- Regional Sales Middle East

    Oct 2008 - Sept 2012
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  ADB SAFEGATE

  Aug 2023 - now

  Responsible for P&L in new ADB Safegate Asia regions consist of 23 countries in South Asia, South East Asia and East Asia. A region with tremendous potential of >1 billion PAX per year with handsome YOY growth supported by outstanding talent of ADB Safegate who managed to retain a high market share, I am proud to be part of the team to contribute further

  • Vice President - Asia

    Jul 2020 - now

  • Chief Marketing Officer

    Aug 2023 - May 2024