Rodolfo Estrada

Rodolfo Estrada

Graduate Student Researcher

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  • Timeline

  • About me

    Associate Director | HCP Brand Strategy at Saatchi & Saatchi Wellness

  • Education

    • Michigan State University

      2013 - 2016
      Bachelor of Science - BS Chemistry
    • S.I. Newhouse School of Public Communications at Syracuse University

      2018 - 2019
      Master of Arts - MA Advertising
    • University of York

      2017 - 2018
      Master of Science - MS Chemistry
  • Experience

    • University of York

      Jan 2017 - Jan 2018
      Graduate Student Researcher

      • Developed a new method for the crystallization of active pharmaceutical ingredients. • Determined that magnetorheological fluids can act as gels for pharmaceutical crystal growth.

    • S.I. Newhouse School of Public Communications at Syracuse University

      Jan 2018 - Jan 2019
      Graduate Research Assistant | Marketing

      • Evaluated perceptions and attitudes of native advertising by conducting a series of experiments with 60+ participants• Analyzed literature to provide a theoretical basis for the study and design future experiments.

    • Freelance

      Jan 2019 - Jan 2021
      Freelance Brand Strategist

      Research, strategy, and comms planning for a wide array of clients including agencies.Developed brand identities, brand positionings and digital strategies with the goal of moving 3 key metrics: fame, feeling and fluency.

    • Graviti BBDO

      Jan 2021 - Apr 2024
      • Senior Brand Strategist

        Jan 2023 - Apr 2024
      • Brand Planner

        Jan 2021 - Jan 2023
    • Publicis Media

      Apr 2021 - Jul 2021
      Data Analyst

      Data Analyst for Walmart analyzing website social media data to identify trends and insights

    • Saatchi & Saatchi Wellness

      Apr 2024 - now
      Associate Director HCP Brand Strategy
  • Licenses & Certifications

  • Volunteer Experience

    • Program Assistant

      Issued by The Nest Children's Orphanage, Kenya on Jan 2018
      The Nest Children's Orphanage, KenyaAssociated with Rodolfo Estrada
    • Laboratory Assistant

      Issued by Hospicio San Jose, Children's AIDS Hospice, Guatemala on Jun 2015
      Hospicio San Jose, Children's AIDS Hospice, GuatemalaAssociated with Rodolfo Estrada
    • Patient Care Assistant

      Issued by National Cancer Institute of Guatemala on Jul 2012
      National Cancer Institute of GuatemalaAssociated with Rodolfo Estrada